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Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.

Chevy Colorado gets box delete option designed for upfitters

The Colorado, which marks the return of Chevrolet to the midsize truck segment, is receiving critical praise, and now it's time for the pickup to get to work. At the National Truck Equipment Association Work Truck Show in Indianapolis, IN, Chevy is unveiling a box delete option package for the model that allows businesses to custom tailor the Colorado to their needs. The choice to remove the bed is exclusively available on the Colorado Work Truck trim in the rear-wheel drive, extended cab model with a 305-horsepower, 3.6-liter V6 and six-speed automatic gearbox, and Chevy claims this is the only option of its type in the segment. Beyond the obvious loss of the rear, these trucks feature eight mounting points on the frame for upfitters to install any necessary modifications. They also get the Z82 trailering package and a locking differential. The versions with the box delete package carry a payload rating of 2,200 pounds an a gross vehicle weight rating of 6,001 pounds. "It's ideal for utility companies requiring service bodies, as well as landscapers and other businesses needing the utility of a flatbed," Ed Peper, US Vice President for General Motors Fleet and Commerical, said in the option's announcement. Further options with the package are limited to choosing a repositioned fuel filler for the upfitter to install and deleting the rear seat for extra interior capacity. The box delete becomes available in mid-April, and buyers get a $300 credit off the price of the Colorado when it's selected. Colorado 'Box Delete' Expands Options for Businesses Chevrolet package offers unique midsize pickup platform for alternative uses 2015-03-04 INDIANAPOLIS – With a box delete option, business owners and fleet managers can have it their way when it comes to customizing the back end of the 2015 Chevrolet Colorado. Chevrolet today announced availability of the package in mid-April. It is on display this week at the annual National Truck Equipment Association Work Truck Show in Indianapolis. It is the only such option offered in the midsize truck segment. "With the segment-leading efficiency and maneuverable size, the Colorado makes a great, flexible choice for urban businesses and fleets to make the most of a midsize truck," said Ed Peper, U.S. vice president, GM Fleet & Commercial.

Motor Trend puts Chevy Camaro Z28 and Porsche 911 GT3 Head 2 Head

Motor Trend admits, "This is an unfair comparison." But that doesn't make it any less fun to watch when they pit a Camaro Z/28 against the Porsche 911 GT3. The former has a 7.0-liter V8 with 505 horsepower and 481 pound-feet of torque shifted through a six-speed manual. The latter has a 3.8-liter flat-six with 475 hp and 324 lb-ft shifted through a seven-speed dual-clutch transmission. Yet those are only the little disparities – the big disparities are mass and money: the Camaro weighs 3,882 pounds and costs $76,150 as-tested, the Porsche weighs 3,267 pounds and costs $145,785. But they're both about hardcore performance, so MT takes them out on the street, to the drag strip, to the parking lot for figure eights and a skidpad test, and finally to Big Willow for Randy Pobst to give his professional assessment. Remember when a lotta people spent a lotta time debating Pirates vs. Ninjas? This is like that, only it's the "haul-ass good-time car" vs. the "track surgeon." Enjoy the debate in the video.