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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

2015 Chevrolet Corvette Z06 [w/videos]

I think I was supposed to be back hours ago. Driving northwest on State Road 190 with a final destination deep in the heart of the Death Valley National Park, it occurs to me that I might have agreed to return after an hour or so, instead of the four I'll end up stealing, solo, in the new Z06. Somewhere in the combination of mountain vistas, arching, speed-hungry desert roads, and the sound of this titanic engine on a constant run up the rev ladder, I forgot everything I'd promised back at home base. The generous, civilized part of me worries for a moment that absconding with the new-best Corvette might have left one of my fellow journalists without a car. But the selfish part of me – the part largely in control of the rocket-launcher of a throttle under my right foot ­– says "screw it." I spent two days with the 2015 Chevy Corvette Z06, a monster of a sports car that will soon be dominating track days everywhere, and I never once was inclined to share it. Hurtling through the shattered stillness of the desert and pulling big Gs at Spring Mountain circuit, I never felt overly disposed to give up my seat. This Corvette, more than any I've yet driven, was deep enough to hold my attention; for two days, for two years, probably. With this Z06, the Corvette steps over the amazing-for-the-price category, and solidly into the best-cars-in-the-world zone. There are peripheral elements that remind me of its blue collar, Bowtie heritage, sure, but there's more that simply begs me to carry on driving... faster. Most casual car observers will be able to pick the 2015 Z06 out from its less aggressive Stingray brothers. Subtler hints include a new, more open grille, larger extractor on the taller hood and rather discreet badges on the flanks of the car. More outrageous is the finned spoiler on the rear trunk lid, and the widebody look offered from flared fenders – an extra 1.57 inches (40 millimeters) at their beefiest point. Even driving around performance-car-laden Pahrump, NV – loaded thanks to the very active community at the Spring Mountain racing resort – members of the local populace were turning heads, waving and generally noting the Z06 with approval when I drove through town. In Torch Red over black painted aluminum wheels, staggered at 19-inches in front and 20 at the back, the amped-up Z06 hits a new level of road presence for the C7.

Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer