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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

PickupTrucks.com's latest test results in a familiar winner [w/video]

PickupTrucks.com has gone and thrown the latest batch of half-ton pickups into a cage match to see who would come out on top. The site put the 2014 Chevrolet Silverado 1500, GMC Sierra 1500, 2013 Ford F-150, Ram 1500, Toyota Tundra and Nissan Titan through a battery of tests. Those included 0-60 miles per hour acceleration, 60-0 mph deceleration, fuel economy, a hill climb, and payload and towing. They even threw the rigs on an autocross course to evaluate overall handling. Each truck was given points based on how it scored in each evaluation.
Who came out on top? Somewhat surprisingly, the 2013 Ford F-150 walked away with the gold, though fewer than 50 points separated first and fourth place. Head over to PickupTrucks.com to read the full evaluation and the final results. You may be shocked to see exactly where some of the segment's newest additions placed. You can also watch a video on the test below.

Corvette Z06. Nissan GT-R Nismo. Motor Trend Head 2 Head. 'Nuff said.

Here is a video we've been waiting for, one that will get broadband fiber optic cables glowing like Hooker headers on a dyno. For Episode 62 of Head 2 Head, Motor Trend throws the 2015 Chevrolet Corvette Z06 into the bear pit with the latest Nissan GT-R Nismo. What comes out of that is seventeen minutes of don't-look-away video. We're only going to give you the specs. The 3,527-pound Z06 gets on with a supercharged 6.2-liter V8 with 650 horsepower and 600 pound-feet of torque, applied to the wheels via a seven-speed manual transmission. With the Z07 performance package appended it has a front splitter and winglets, and a three-section rear spoiler among its aero aids. The tested model also wore carbon ceramic brakes, which helped push its $89,985 MSRP out to $105,210. The 3,881-pound GT-R Nismo plays the underdog – again – with a 3.8-liter twin-turbo V6 spitting out 600 hp and 481 lb-ft, yoked to a six-speed dual-clutch transmission. The GT-R left its 'performance bargain' days behind years ago, and this top-shelf version starts at $151,585 but has almost everything it can get, so the as-tested price was only a skosh more at $151,880. We're not going to tell you any more than that. Click on the video and let Carlos Lago and his two mean minions tell you a story you won't soon forget. Related Video: News Source: Motor Trend Channel via YouTube Chevrolet Nissan Coupe Luxury Performance Videos motor trend nissan gt-r nismo head 2 head