1954 Chevy Belair Two Door Custom on 2040-cars

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Survey says $25k barrier is a problem for EVs

The majority of consumers are more or less priced out of the market.
Electric cars are gaining popularity with the general public, but are they still too expensive? According to a survey 1,084 consumers by Navigant Research, a consulting firm located in Boulder, CO, 71 percent want their next car to cost under $25,000, while 41 percent won't go a cent above $20K. Looks like people are even thriftier than we'd originally thought.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Chevy confirms Corvette Stingray Convertible for Geneva

Want proof that General Motors has increased global ambitions for its 2014 Chevrolet Corvette Stingray? It's staging the world premiere of the model's convertible variant at the Geneva Motor Show early next month.
As previously rumored, the droptop rendered above will debut at the Swiss show, making its first appearance anywhere on March 5. According to Susan Docherty, president and managing director of Chevrolet, the location makes sense because Corvette "...is an icon that has long been recognized and admired even in countries where it's never officially been offered."
While neither Chevrolet nor the Corvette has a major sales presence in Switzerland, the Bowtie's European headquarters is located in Zurich (about three hours to the northeast of Geneva) and GM has made it clear that it wants to build the Chevrolet brand up across Europe.