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GM applies for LT5, LTX trademarks... are new small block variants coming?

Recently discovered General Motors trademark applications for LT4, LT5, LT88 and LTX have observers wondering what kind of high-performance offerings could be on their way. A new LT4 would mark a return of the engine designation first used on the Corvette Grand Sport, SLP Pontiac Firehawk and SLP Chevrolet Camaro SS from 1996 and 1997. Supposition at Corvette Forum - which provided advance intel on the C7 like these leaked images - believes a new LT4 could go into the high-performance trim of the next-gen, 2015 Camaro that would be more powerful than the 580-horsepower Camaro ZL1.
Seeing an LT5 again would also be déjà vu - in its former life it was a 5.7-liter V8 for the C4 Corvette ZR-1 from 1990-1994 designed by Lotus, producing from 370 hp to 405 hp. A mix of rumor and hope is that the new LT5 will be a supercharged evolution of the 6.2-liter LT1 (pictured) placed in the new C7 Corvette, and that it will go into the C7 version of the ZR1 pumping out something like 700 hp.
The LTX trademark is, as with that last letter, a complete mystery. If the "X" isn't a generic way to denote the whole LT family, it's wondered if it LTX could refer to a crate motor offering like the LSX.

C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Chevrolet donates 300 vehicles damaged by Sandy to help train first responders

Super Storm Sandy took out a lot of automobiles in its path of destruction through the Northeast last October. The number surpassed 250,000 at last count, and a few of those were owned by Chevrolet - cars either sitting on dealership lots or waiting at port to be shipped off. Rendered unsellable by the water damage inflicted by Sandy, these vehicles were facing the crusher. But Chevy didn't send them there.
Instead, Chevy had a better idea: It will be donating 300 of these vehicles damaged by Sandy to help train first responders at Guardian Centers in Perry, GA. Chevy is the official automotive partner of Guardian Centers, which is an 830-acre facility that trains first responders in disaster preparedness. Junked cars are practically a consumable commodity there, where a full-size cityscape simulator gives trainees an entire urban center in which to train for all sorts of rescue operations and disaster scenarios.
Chevy says its particular vehicles will be used "in conjunction with role players for wide area searches, traffic congestion in emergency situations, counter terrorism, public order and mass casualty exercises." While grim scenarios all, we're certainly glad there are people out there preparing for the unexpected. While a zombie apocalypse isn't officially on the list of potential disasters to prepare for, when the virus hits, we'll be hot-footing it to Perry, GA to hang with these guys and gals.