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Chevy donates first 2015 COPO Camaro for wounded vets

Want to get your hands on a new COPO Camaro? Only 69 will be made this year before it's phased out ahead of the next Camaro's arrival. And the very first one will be auctioned off this weekend in Palm Beach. That's where Barrett-Jackson will be selling the hand-built drag-racer with the serial number 2015COPO001. The vehicle is being donated by Chevy, with 100 percent of the proceeds benefiting the Achilles Freedom Team of Wounded Veterans, a charitable organization that helps disabled athletes, especially veterans of the armed services. Introduced last fall at SEMA, the 2015 COPO Camaro is built specifically for drag racing with a 350-cubic-inch LSX racing engine with a 2.9-liter Whipple supercharger. It's got 555 horsepower, a three-speed automatic transmission (it's a drag machine, not a circuit racer after all), all the requisite safety equipment, special suspension setup, unique livery and a quarter-mile time in the mid-eights. Look for this unique example to cross the auction block at around 5 PM on Friday, April 18, when we hope it will raise a princely sum for a good cause. 2015 COPO Camaro No. 1 Sale to Benefit Disabled Veterans Top bid from Barrett-Jackson goes to Achilles Freedom Team of Wounded Veterans DETROIT – Chevrolet is selling the first 2015 COPO Camaro race car to raise money for Achilles Freedom Team of Wounded Veterans, which helps wounded veterans participate in marathons and share their success within a supportive community including their families. The hand-built car carries serial number 2015COPO001. It will be sold on Saturday, April 18, at the Barrett-Jackson Palm Beach auction, with 100 percent of the winning bid going to Achilles Freedom Team of Wounded Veterans, a non-profit organization that helps disabled athletes, including veterans, gain access to races, equipment, and training dedicated to improve their physical abilities. "This sale gives the highest bidder the opportunity to buy the first of only 69 factory-assembled 2015 COPO Camaro race cars, the final year of the fifth-generation Camaro," said Jim Campbell, U.S. vice president of Performance Vehicles and Motorsports. "Chevrolet is excited to offer this milestone Camaro to help a very worthy organization." Chevrolet introduced 2015 COPO Camaro No. 001 last fall at the SEMA Show in Las Vegas, and it has been featured in Chevrolet Performance advertising and other marketing initiatives.

Chevy Sail 3 lands in China

Shanghai General Motors took 32 cars to this year's Guangzhou Motor Show, with its Chevrolet Sail 3 leading the way. After putting almost 1.4 million of them into Chinese hands, the third generation of the Bowtie's entry-level sedan wants to "take the nameplate and the segment to a new level." Its new architecture sporting a 1.4-inch longer wheelbase supports a growth spurt of two inches in length and 1.8 inches in width. The exterior also gets "eagle eye-shaped" headlights and "dual-c-element taillights." Under the hood will be either a 1.5-liter DVVT or a 1.3-liter VVT, each of them more powerful and more frugal than previous offerings. Both can be paired with a manual or an automatic transmission, and qualify for listing in China's National Energy-Saving and Eco-Friendly Vehicle Catalogue, as well as a 3,000 renminbi rebate ($490 US). You can read more about it in the press release below, and get more info on the Chevrolet Camaro RS Limited Edition, Corvette Stingray Coupe, Buick Regal GS and Excelle XT also introduced at the show. Chevrolet, Buick and Cadillac Take Center Stage at Guangzhou Auto Show - New Chevrolet Sail 3, Camaro RS Limited Edition and Corvette Stingray Coupe make China debut - Buick showcases customized Regal GS and Excelle XT - Shanghai GM announces new telematics strategy featured in upcoming Cadillac product GUANGZHOU, 2014-11-20 – Shanghai GM is displaying 32 vehicles from the Chevrolet, Buick and Cadillac brands at the 12th Guangzhou International Auto Show, which begins today and runs through November 29 in Guangzhou. Among the products that are making their China debut are the third-generation Chevrolet Sail 3, Chevrolet Camaro RS Limited Edition and Chevrolet Corvette Stingray Coupe. In addition, Buick is showcasing a customized Regal GS and Excelle XT, and Shanghai GM is announcing its new telematics strategy that will be featured in an upcoming Cadillac product next year. Chevrolet Sail 3 Entry-Level Family Car Since its introduction 15 years ago, the Sail has been a driving force in the entry-level family car segment. Nearly 1.4 million Sails have been sold across China. The third-generation Chevrolet Sail, named the Sail 3, will take the nameplate and the segment to a new level when it goes on sale nationwide by the end of this year. Built on Shanghai GM's new-generation small car architecture, the Sail 3 has adopted Chevrolet's new design language. It has a sculpted yet slim exterior with a youthful, dynamic feel.

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.