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2015 Chevrolet Trax

After the obligatory product presentation for the 2015 Trax, I caught up with Steve Majoros, Chevrolet's director of marketing for crossovers and cars, and asked him to elaborate on which markets his planners believe will be the hot starters for this tiny CUV. Without much hesitation, Majoros began to click off traditional sales havens for Subaru, namely, New England and the snowy bits of the East Coast, Colorado and the Pacific Northwest. That news might not surprise you, but it did me. Perhaps it's something as basic as the Trax's tall-hatchback looks, or the emphasis Chevrolet put on the urban driving cycle during my test in San Diego. But before my chat with Majoros, I'd considered this a crossover pointed at the Millennial city mouse more than his bumpkin cousin. But a closer look had me re-examining the granola cred of Chevy's smallest crossover. Having spent my fair share of time in New England and around New Englanders, I started by mentally listing the Trax's Subaru-like traits: practicality, thrift, all-weather ability and, well, just a dash of ugliness. (I suppose a hatchback needn't always be ugly to sell in Maine, or Boulder or Portland... but a 'distinctive' face doesn't seem to hurt.) After a day of driving through sunny San Diego and its surroundings, I can say that Trax makes an interesting case for itself against the standard bearers of the L.L. Bean set, but I'm less sure of its argument for young urbanites. The Trax looks a lot like an Equinox whose suit shrunk in the wash. Chevy's has downsized its own, rather conservative crossover styling to fit the proportions of the subcompact Trax; to my eyes, it looks a lot like an Equinox whose suit shrunk in the wash. That's fine for offering a cohesive look for the Chevy family of crossovers, but it seems out of step with the rest of the segment. If the Trax's current competitive set were the cast of a high school-based TV show, the Kia Soul would play the lovable nerd, the Nissan Juke perhaps the outsider musician and the Subaru XV Crosstrek the athletic outdoorsy kid. Chevy may see the Trax as the hipster chick wearing intentionally ironic mom jeans, but to me the styling is a little too on the nose; more like an actual grownup trying to hang with the kids. These mom jeans are genuine. Per my earlier point, that quasi-conservative look may be just fast enough for staid New Englanders, but I have a hard time seeing the bluff, big-Bowtied front end playing in Bushwick or Wicker Park.

2016 Chevrolet Camaro powers up, slims down

Don't be fooled by its familiar appearance, the 2016 Chevrolet Camaro is vastly different than its iconic predecessors. It has a new chassis, a fresh engine lineup, and is loaded with clever technologies that promise to invigorate and improve the sixth generation of Chevy's legendary sports car. It was revealed Saturday before a crowd of enthusiastic Camaro revelers on Belle Isle in Detroit. Redesigning the sports coupe was a heady task, especially as its archrivals, the Ford Mustang and Dodge Challenger, drive better and are more powerful than ever. But the new Camaro is aiming to be the best combination of handling and raw performance, with quick acceleration and competitive fuel economy. "Redesigning the Camaro is thrilling and challenging all at once, but the secret is to offer something more," Mark Reuss, General Motors executive vice president of product development, said in a statement. It all began with a weight-loss plan. The new Camaro shed more than 200 pounds compared with the outgoing car, with 133 pounds coming from a lighter body-in-white. Then engineers culled weight nearly everywhere, using aluminum for the instrumental panel frame and some suspension components to trim as much fat as possible. The slimmer body rests on new bones. The Camaro's rear-wheel-drive platform is lighter and stiffer in a bid to improve handling. It's a modified version of the underpinnings used by the Cadillac ATS, though about 70 percent of the architecture is unique to the Camaro. Chevy said structural rigidity is improved by 28 percent. As you'll see, healthy doses of Cadillac and Corvette technologies have been used to bolster the Camaro's drive character and performance. The new car is also expected to handle better thanks to a slightly smaller footprint. It is about two inches shorter in length, with most of that due to the more compact wheelbase. It's also an inch shorter in height and an inch slimmer in width. So yes, the Camaro will be leaner, but it will still be plenty mean. The Camaro SS tops the range (for now) with the Corvette's 6.2-liter V8 pushing put 455 horsepower and 455 pound-feet of torque. Known as the LT1, is has a cast aluminum block and cast aluminum cylinder heads, and it's fortified with direct injection, variable valve timing, and cylinder deactivation. About 20 percent of the engine's parts are said to be unique to the Camaro, including the exhaust manifolds.

GM's latest production delays: Colorado/Canyon, Cadillac CT4/CT5, Camaro

DETROIT — General Motors Co extended production cuts in North America on Wednesday due to a worldwide semiconductor chip shortage that has impacted the auto sector. The U.S. automaker said its Wentzville, Missouri, assembly plant would be idled during the weeks beginning March 29 and April 5. It will extend down time at its plant in Lansing, Michigan, which has been idled since March 15, by two weeks. The action was factored into GM's prior forecast that it could shave up to $2 billion off this year's profit, spokesman David Barnas said. GM did not disclose how much volume would be lost by the move, but said it intended to make up as much lost production as possible later in the year. The chip shortage came as North American auto plants were shut for two months during the COVID-19 pandemic last year and chip orders were canceled, and as demand surged from the consumer electronics industry as people worked from home and played video games. That's now left carmakers competing for chips. Semiconductors are used extensively in cars, including to monitor engine performance, manage functions for everything from steering to automatic windows, and in sensors used in parking and entertainment systems. Vehicles affected by the GM production cuts include the mid-sized pickup trucks, the Chevrolet Colorado and GMC Canyon in Missouri, and the Cadillac CT4 and CT5 and Chevy Camaro cars in Michigan. Meanwhile, GM said its San Luis Potosi, Mexico, assembly plant, idled since Feb. 8, will resume production with two shifts beginning the week of April 5. Last week, GM said it was building certain 2021 light-duty full-size pickups without a fuel management module, hurting their fuel economy performance by one mile per gallon. Exacerbating the shortage is a recent fire at a Renesas Electronics chip plant in Japan. Barnas said GM was assessing the impact of the fire.