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Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.

Tarantino's stolen Chevy Malibu from Pulp Fiction recovered after 19 years [w/video]

Quentin Tarantino fans will likely remember Vincent Vega's cherry 1964 Chevrolet Malibu Convertible in Pulp Fiction. In a movie drenched in automotive references, the Malibu is very nearly a character in and of itself, and it serves as the subject of Vega's soliloquy about the kind of man who vandalizes another's automobile. It also happened to be Tarantino's personal car when the film was shot, and was apparently stolen shortly after production wrapped. Now police have located the car some 19 years later.
As it turns out, the thieves cloned the vehicle identification number from another '64 Malibu and had the car registered under the new digits. It was then sold to an unsuspecting buyer. Police happened upon the duplicate VINs while investigating another potential theft. Right now, it's unclear whether Tarantino has taken possession of the Chevrolet, if it has remained in the possession of the fraud victim, or whether it's caught somewhere in the gears of justice. Either way, you can catch Vega's memorable thoughts on the car keying in the Pulp Fiction clip below. But consider yourself warned: the video contains explicit language as Not Safe For Work as it comes.

GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.