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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Leveling kit now available for Chevy Colorado, but not yet for GMC Canyon

In various bits of news this year concerning the Chevrolet Colorado and GMC Canyon pickups, we kept hearing about a front leveling kit. GM Authority found a few details in early order guides in January. In February, the kit came up in relation to the Canyon's AT4 Off-Road Performance Package, and again with AEV's upgraded Colorado Bison. After three months of waiting, GMA has more info. The kit eliminates the trucks' raked stance by raising the front by one inch, using an electro-coated upper spacer and a polyurethane lower spacer in order to maintain the proper suspension geometry. Installation is a bolt-on job with low-profile nuts, but the task will require a spring compressor. Fitted properly, the kit doesn't void GM's new vehicle warranty on the Colorado. Why do we only mention the Colorado? Because for some reason, the kit isn't available for the Canyon yet as a standalone component; the GMC stays raked without one of the aforementioned option packages. For Chevy, the leveling kit is compatible with any trim in four-wheel drive except the ZR2. It cannot be installed on two-wheel-drive trucks, nor any truck wearing wheels that are 20 inches or above. The kit is available now, ordered through any Chevy dealer for $150. There is a treat in store for GMC buyers, though, but it requires spending a lot more money. GM Authority discovered that the 2021 Yukon will offer the brand's first illuminated emblem. Priced at $475 as a dealer-installed option, a backlit glow will show off the GMC logo in the grille. The brand makes the logo in red and black, it's thought the red logo will get the nod, at least at first. Only the front logo earns the spotlight, not the one on the tailgate. GMA says the tchotchke will be available on all four trims when the new full-size crossover goes on sale in a few months.

The Corvette Museum sinkhole has been filled

After swallowing eight of the most prized pieces of the collection from the National Corvette Museum, the massive sinkhole from a year ago is rapidly becoming nothing but a bad memory. Based on the museum's weekly construction update, you can barely see the remnants of the 25-foot deep hole once in the floor. The Corvette Museum's Skydome was not always going to look like this. The original hope was to keep the sinkhole there as a tourist attraction. That plan eventually fell through, though, and instead it was decided five of the less-damaged Corvettes would remain unrestored. Progress has been moving fast to get the repairs done. Even a month ago, the hole was still very visible, and the construction company used remote-controlled Bobcat loaders to fill it in. Now, the museum has launched a contest to guess how many tons of stone it took to fill in the massive crater. The winner gets a print of the 2009 Corvette ZR1 Blue Devil being lifted out. Related Gallery National Corvette Museum Car Recovery View 25 Photos News Source: Corvettemuseum via YouTubeImage Credit: National Corvette Museum Weird Car News Chevrolet GM Videos National Corvette Museum