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Cadillac Ciel concept features in Entourage trailer

Some of us may miss HBO's Entourage more than others, but one way or another, it sure had some cool cars. The characters on the show were constantly trading between Astons, Maseratis and Ferraris – not to mention a smattering of Benzes and Escalades – but one of our favorite sets of wheels from the show's entire eight-year run was the 1965 Lincoln Continental featured in the opening credits. The vintage parade car undoubtedly provided the studio with a great way to showcase the camaraderie between the four members of the title crew, but also made us pine for a time when you could actually get your hands on a four-door convertible. Unfortunately they just don't make 'em like that anymore – not the car and not the TV show in which it featured – but fans of both will be pleased to watch this latest trailer for the upcoming Entourage movie. Not only does it include all the members of the original cast, but it also features Detroit's latest (and arguably most stylish) attempt at reviving the four-door cabriolet: the commandingly elegant and achingly desirable but sadly unobtainable Cadillac Ciel concept of 2011. Related Gallery Cadillac Ciel Concept View 9 Photos News Source: Warner Bros. via YouTube Celebrities TV/Movies Cadillac Convertible Luxury Videos movie trailer cadillac ciel cadillac ciel concept

Cadillac CT6 uses aluminum to save 200 pounds

In Cadillac's recently launched ad campaign, the luxury brand's tagline is "Dare Greatly," and the two words suggest a brand willing to take big swings, even if they don't always connect. From what the company is promising, the forthcoming CT6 seems like an embodiment of that new motto. With an eventual range of turbocharged engines, reportedly including a turbo V8, a possible plug-in hybrid and streaming rearview mirror, the sedan is certainly pitched as tech showcase. Of course, extensive use of aluminum is practically mandatory to play in the luxury field these days, and Caddy is proving its latest creation can do that too. Despite the weighty appearance of the sedan's squared-off exterior, 64 percent of the CT6 is aluminum, including the entire exterior. Caddy claims that using so much of the lightweight metal sheds 198 pounds off the scales compared to using conventional steel. There still is some steel in the CT6; although it's predominately the high-strength variety. The engineers use the heavier metal for portions around the cabin and B-pillar for added safety. Cadillac also claims using steel "close-out panels" on lower portions of the sedan make the cabin quieter without needing as much sound deadening. The buildup to the CT6's public unveiling has been a long time coming after Cadillac pinned the flagship (for now) sedan's debut at the New York Auto Show nearly a year ago. When the sheet finally comes off on March 31, we get the first good idea about just how great Caddy's latest act of daring really is. Cadillac CT6 Elevates the Science of Mass Efficiency 2015-03-13 Technology DETROIT – Cadillac will use an advanced mixed-material approach for the lightweight body structure of the upcoming CT6 range-topping sedan. The structure is aluminum intensive, but the new Cadillac also includes 13 different materials customized for each area of the car to simultaneously advance driving dynamics, fuel economy and cabin quietness. The CT6 will debut March 31 at the New York International Auto Show and go into production late this year at General Motors' Detroit-Hamtramck assembly plant. "This is the rocket science of automobile construction and manufacturing today," said Cadillac President Johan de Nysschen.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.