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Cadillac's semi-autonomous Super Cruise pushed back to 2017

It looks like General Motors is discovering just how difficult it is to bring autonomous vehicle technology fit for public consumption to market. The company has pushed back the launch of its semi-autonomous Super Cruise technology by several months. Originally promised by CEO Mary Barra for a fall 2016 debut, Super Cruise was supposed to be offered first on the new CT6 sedan. Automotive News is reporting that won't be the case, following a statement from GM confirming that the new system would be pushed to sometime in 2017. At the very least, that's a several month delay. GM cited the need to get the system right and keep owners safe, which prevented a firm date for Super Cruise's debut. Product boss Mark Reuss was more blunt, though, telling AN, "It will come out when it is ready." Super Cruise would be one of the earliest examples of driverless tech to be put into public hands, following the introduction of Tesla's semi-autonomous AutoPilot system in 2015. Most other automakers experimenting with the autonomous vehicles don't foresee public sales until early in the next decade, including Toyota, Renault-Nissan, and Volvo. Before Barra suggested a 2016 debut, GM originally aimed to introduce its semi-autonomous system in 2020. Related Video:

Super Cruise will make 2018 Cadillac CT6 semi-autonomous

General Motors has been working on its semi-autonomous driving system for years. Called Super Cruise, it had initially been slated for a fall 2016 debut. Of course, something as critical to safety as a self-driving system should ideally have the bugs worked out before putting it in the hands of customers, and the launch date had to be pushed back. It appears that Super Cruise is road-ready now, as Cadillac has announced the system will be available in the 2018 CT6 sedan when it goes on sale this fall. Super Cruise offers hands-free driving on the highway, taking control of steering and speed under the supervision of the driver. An attention detection system – a camera and infrared lights that track head position – ensures that the driver is paying attention and is available to take over driving responsibilities. If needed, Super Cruise will initiate a series of nags, including a flashing light bar on the steering wheel, to regain the driver's attention. If the driver is unresponsive, the system can bring the car to a safe stop and use OnStar to call first responders. The system employs a suite of sensors, cameras, and GPS, as well as precision lidar-scanned map database, to place the car where it needs to be on the road and in the center of its lane. It only works if the sensors detect appropriate road conditions, and is limited to the more predictable terrain of divided highways with on- and off-ramps. Yes, it's limited, but safety is paramount, and drivers who spend a lot of time on the highway will appreciate the convenience nonetheless. Related Video:

Cadillac's Butler announces surprise departure

The Detroit Free Press is reporting that Cadillac's vice president of global strategic development, Don Butler, has resigned. Butler has held the position since April, after a term as vice president of US marketing for General Motor's luxury brand.
As the report explains, the timing here is pretty unfortunate for Cadillac. Butler is the third high-profile member of Cadillac's brass to depart in recent months, following the firing of US sales boss Chase Hawkins and the pending departure of Susan Docherty. Cadillac spokesman David Caldwell told the Detroit paper, "Bob [Ferguson]," global boss for Cadillac, "and other leaders asked him to stay on. Don's here in the office today - and told our team that his decision is purely on a personal level. After three years of putting everything into Cadillac, he is stepping away for some personal time, and to consider new avenues in his life."
Butler says his decision is part of a decision to "recalibrate, reassess my priorities." Whatever the reason, it's an unpleasant surprise for Cadillac, which has been on a surge in 2013, with 30-percent jump in sales on the heels of the hot-selling ATS.