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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac confirms 420-hp twin-turbo V6 for 2014 CTS [w/videos]

The 2014 CTS will break cover next week at the New York Auto Show, but Cadillac has released a few details of what we can expect to find under the car's hood. As we saw in some spy shots back in January, the biggest news for the midsize Caddy will be a twin-turbocharged V6 producing a whopping 420 horsepower and 430 pound-feet of torque.
This LF3 engine will be paired to a new eight-speed automatic transmission, which will help balance performance and fuel economy. We still don't know how much the 2014 CTS has grown in terms of size and weight, but General Motors says that new sedan will return 17 miles per gallon in the city and 25 mpg highway with the new engine to go with a 0-60 mile per hour time of 4.6 seconds - that means the new CTS will have the fuel economy close to the current base model sedan and acceleration not too far from the current CTS-V. General Motors also confirmed that this twin-turbo V6 will be available in the 2014 XTS this fall.
The next-generation CTS will carry over the 3.6-liter V6 from the current car (likely as a base engine) and also add the 2.0-liter turbo four-cylinder from the ATS. Check out all the details on this new engine and watch a few videos (including GM's nifty tilt rig) by scrolling below.

2015 Cadillac ATS sedan gets early reveal in making-of video

Cadillac is apparently preparing to roll out a minor facelift for the ATS sedan - which we know not because General Motors has already revealed it or because we're looking at it in a fresh batch of spy shots (though we've seen that too), but because a behind-the-scenes video from the filming of its commercial has leaked out online. Which may be bad news for Cadillac, and even worse news for the film production company, but good news for us, because we get to see it ahead of schedule.
The revised sports sedan seems to be sporting a new front bumper and less egg-cratey grille with Caddy's new wreath-less badge at its center, all apparently put in place to bring the sedan more in line with the new ATS coupe.
We're sure Cadillac will be revealing the updated 2015 ATS sedan shortly, but you can scope it out right now in the video below. By way of comparison, we've included an image gallery of the current ATS, released back in 2013, as well.