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2015 Cadillac Escalade blings its way into LA

The new Cadillac Escalade sauntered out onto the Los Angeles Auto Show stage, showing off its new familial face and redesigned interior. That exterior, with its slim, wrap-over headlights and tall, vertical taillights (both made up of LEDs) is a subtle but significant departure from the past styling of General Motors' flagship SUV.
And while there's no shortage of stuff to discuss about the Caddy's exterior, its cabin is where the big changes happen. Aside from the column-mounted shifter, the cabin receives a heavy going-over, receiving Cadillac's new CUE infotainment system and a significant upgrade to the materials. Comparing it to furniture, Eric Clough, Cadillac's director of design for interiors, said, "An exceptional level of craftsmanship has gone into the redesign of the 2015 Cadillac Escalade, and it all centers on the premium materials and extensive use of cut-and-sew live stitching."
Under hood sits a 420-horsepower, 460-pound-foot, 6.2-liter V8. Fitted with direct injection and active fuel management, fuel economy for the big Escalade should get a much-needed boost beyond the current model's 14-city and 18-highway miles per gallon, although official numbers haven't been published quite yet. A six-speed automatic is the sole gearbox choice. Cadillac has also fitted the new Escalade with GM's magnetic ride control system, which should deliver a more refined ride than its predecessor.

Almost half of US Cadillac dealers say no to ELR plug-in hybrid

If you've got $75,995 (or so) burning a hole in your pocket and a hankering for the new Cadillac ELR, you'd better call your local dealer before you burn up shoe leather and gasoline to head down there. According to a report on Edmunds, only about 56 percent of the brand's 940 dealers have signed up to carry the premium plug-in hybrid. As much as we'd like to see the more affluent among us driving on electricity, we can certainly understand the dealers' apparent lack of enthusiasm. The article cites costs of up to $15,000 for tools and training to sell the ELR. Show floor real estate is another consideration for dealers who aren't enthusiastic about sacrificing space for a for a vehicle with initial sales – just 46 units nationwide in the first two months, but that volume is expected to increase – that are as mediocre as our first drive impressions. Still, for those locations that co-habitate with Chevrolet dealers who already participate in the Volt program, the extra expenditure shouldn't be too onerous. The two vehicles share the same basic electro-mechanical drivetrain, so those dealerships should have most of the needed infrastructure already in place. The bulk of ELR sales, according to Cadillac's global marketing director Jim Vurpillat, are expected to be in along the coasts, in places like California, Miami and New York. Featured Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Edmunds Green Cadillac Electric cadillac elr

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.