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Corvette's Performance Data Recorder headed to other cars, will Cadillac ATS-V be first?

For 2015, the Chevrolet Corvette Stingray gained a novel piece of high-performance technology: The Performance Data Recorder. This trick system combines video from a front-mounted camera with in-car data and GPS information to help drivers record and study their lap times, complete with data overlays. While it's a clever tool for track days, it's also finding popularity as a built-in dash cam of sorts. To this point, the technology has been a Corvette exclusive, but General Motors' executive vice president of global product development, Mark Reuss, has confirmed to Autoblog that it will soon be available in other vehicles.
At a media luncheon on Thursday, we asked whether GM was keen to expand usage of the technology to other models, and if we could expect to see something soon. Reuss coyly replied, "What's soon?" When we suggested the 2016 Cadillac ATS-V (which is scheduled to debut at next week's LA Auto Show), he replied, "There will be other uses, and it won't be that far away. How's that?"
Certainly not an outright confirmation, but we wouldn't be at all surprised to see the next high-po Cadillac roll under the klieg lights at the Los Angeles Convention Center next Wednesday brandishing more than just 450 horsepower.

Cadillac applies to trademark Symboliq, Optiq and Celestiq names

GM Authority found a General Motors trademark filing with the Swiss Federal Institute of Intellectual Property for the phrase "Cadillac Symboliq" and the name "Symboliq." The documents submitted on July 22 were for the category of "Motorized land vehicles, namely automobiles.” It appears the Swiss action was GM following up on what it had done the day before in the U.S. On July 21, GM filed paperwork with the U.S. Patent and Trademark Office to secure three words and three phrases: Symboliq and Cadillac Symboliq, Optiq and Cadillac Optiq, and Celestiq and Cadillac Celestiq. Every name is listed for application to "Motor land vehicles, namely, automobiles." Cadillac recently explained its switch to model names that end in "iq," pronounced "ick," and the fact that the Celestiq name is among the recent trio leads us to believe the automaker has strong intent to use the other two on future products. We know the Celestiq — a large, hand-built, flagship sedan that will follow the Lyriq to market, predicted to retail for close to $200,000 whenever it goes on sale. We also know Cadillac has three more battery-electric products in the works after the XT5-sized Lyriq and "massive" Celestiq. As laid out in a 2019 GM Sustainability Report pitching 20 new electric vehicles across all brands by 2023, from Cadillac we're anticipating an XT4-sized crossover, an XT6-sized three-row crossover, and an electric take on the Escalade. Two of those three could get the Symboliq and Optiq names. The lineup, and more important, Cadillac's vision, will make more sense on August 6 when we finally get to see the Lyriq concept, with its single pane of 33-inch glass forming the instrument and infotainment display across the dash, tall taillights, and 22-inch wheels.   Related Video:

GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll]

General Motors Vice President of Global Design, Ed Welburn, had some dismissive words for a certain cross-town luxury brand during an interview with Car and Driver. When asked about his thoughts on Lincoln, Welburn deflected, before saying, "I don't consider Lincoln to be a competitor for Cadillac."
"They're not a global luxury brand. I don't consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac," GM's head designer explained. Welburn, who's been at the helm of GM Design North America since 2003 and is the first to hold the position of VP of Global Design, has been instrumental in the styling renaissance at GM, so predictably, Car and Driver's interview with him focused on the design aspect of cars.
During the interview, Welburn explicitly denied plans for a reborn Cadillac XLR, even as a new Chevrolet Corvette is hitting the market and strides are being made with Cadillac's V-Series performance arm saying, "We have a lot of cars that we're working on for the Cadillac brand. The XLR is not one of them right now."