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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

J.D. Power study sees new car dependability problems increase for first time since 1998

For the first time since 1998, J.D. Power and Associates says its data shows that the average number of problems per 100 cars has increased. The finding is the result of the firm's much-touted annual Vehicle Dependability Study, which charts incidents of problems in new vehicle purchases over three years from 41,000 respondents.
Looking at first-owner cars from the 2011 model year, the study found an average of 133 problems per 100 cars (PP100, for short), up 6 percent from 126 PP100 in last year's study, which covered 2010 model-year vehicles. Disturbingly, the bulk of the increase is being attributed to engine and transmission problems, with a 6 PP100 boost.
Interestingly, JDP notes that "the decline in quality is particularly acute for vehicles with four-cylinder engines, where problem levels increase by nearly 10 PP100." Its findings also noticed that large diesel engines also tended to be more problematic than most five- and six-cylinder engines.

2016 Cadillac ATS-V blasts into LA

The first details about the 2016 Cadillac ATS-V recently hit the web ahead of the official debut at the 2014 Los Angeles Auto Show. Now, the latest model to wear Caddy's high-performance V moniker is officially official, and the specs are even better than initial rumors suggested.
The latest figures actually give the ATS-V a hair more power than first believed, with 455 horsepower and 445 pound-feet of torque pumping out of the twin-turbocharged 3.6-liter V6. With a standard electronic limited-slip differential keeping rear wheels in check, Cadillac claims that the model sprints to 60 miles per hour in 3.9 seconds and on to a top speed of 185 mph. Buyers have two transmission choices that both offer launch control: a six-speed manual featuring Active Rev Match and no-lift shifting, or an eight-speed automatic.
Thoroughly revised suspension and braking systems should also mean that the ATS-V excels at more than just going in a straight line. The chassis itself receives extra bracing to boost overall stiffness by 25 percent over lesser ATS models. On top of that, a host of suspension upgrades front and rear, including third-generation Magnetic Ride Control dampers, mean quicker steering response and a tighter ride. Plus, Brembo six-piston calipers up front and four-pistons in the rear should bring rapid deceleration. To tune it all to the driver's whim, the Performance Traction Management system gives five settings to choose from for stability and traction control.