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Former Cadillac boss Butler takes Ford tech job

When Don Butler made the surprising decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler - a virtual General Motors lifer after spending nearly 30 years with the company - would end up. Turns out he took a trip to Dearborn.
Butler has taken a position in the newly created position of Executive Director of Connected Vehicles and Services at Ford, where he'll be responsible for the Blue Oval's global connectivity strategy. "Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Raj Nair, who, as Group Vice President of Global Product Development, is Butler's new boss. "Having a leader with technology experience both inside and outside the industry is a rare combination - we're excited to have Don join our team."
As Ford has received its fair share of flak for the sometimes recalcitrant MyFord Touch infotainment system and its Sync voice-controls, it appears that Butler has his work cut out for him.

Expensive Cadillac ELR at least comes with free Level 2 home charger

"But wait, there's more!" Anyone who's watched late-night television is familiar with the telltale phrase of a spokesman looking to reel in a potential customer who may otherwise be disinterested in what's being advertised. Now, General Motors, faced with selling the first Cadillac extended-range plug-in vehicle to a public that may find it rather expensive, is throwing in a bonus. In this case, GM will give away a 240-volt home fast charger to "early" buyers of the Cadillac ELR, including professional installation. How early? Well, we're not finding that information in the press release below, so it may be a moving target. Earlier this month, GM said it would offer the ELR for a 39-month lease for $699 a month for qualified lessees. The deal requires $5,999 down and GM originally said it would only be good until the end of the month (though we assume that could change). It's also an "ultra-low-mileage" lease that allows for only 10,000 miles of driving each year, before per-mile surcharges of 25 cents kick in. Last fall, GM set the base price for the ELR at $75,000, before government incentives get factored in. Like its Chevy Volt sibling, the ELR can go about 340 miles using both the electricity in the battery and the gas-powered on-board generator. Check out our ELR First Drive here. Cadillac Enhances ELR Buying Experience Early adopters to receive complimentary home charger and installation DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe. "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market." Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers. The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range.

Opel director Sedran to succeed Docherty as Chevy Europe boss

When longtime General Motors executive Susan Docherty announced she would be stepping down from her post as the head of Chevrolet and Cadillac in Europe, there was some idle chatter that plans for the creation of a new global overseer position for the Bowtie brand was behind the move. And while US sales chief Alan Batey has indeed assumed control of Chevy worldwide since her departure announcement, Docherty's vacancy is being filled after all, with Opel chief strategist Thomas Sedran taking up the reins.
That's according to Automotive News, who reports that Sedran will be tasked with pulling Chevy out of a sales funk, much of it pegged on Europe's stagnant auto industry, which has sunk to a 20-year low. AN notes that Chevy's EU sales plunged 32 percent to 57,584 units through the first five months of 2013, but the everyday value brand is faring worlds better than Cadillac, which has sold just 167 units in Europe over the same time period.
Sedran, 48, has been in the auto industry for over 20 years. Most recently, at Opel he had been working on long-term plans for the marque, and was appointed to the brand's management board in April of last year. Prior to joining GM, Sedran was employed as a management consultant for AlixPartners, where he worked closely with Opel for six years. Sedran will assume his new duties beginning July 1.