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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

GM claims it's first to sell million 30+ mpg vehicles

As we continue to put together all the data for the year-end edition of By The Numbers, General Motors has announced that it sold more than a million vehicles in the US last year that achieved at least 30 miles per gallon on the highway. More impressively, GM managed this feat using multiple strategies including small vehicle size, turbocharged engines and hybrid or plug-in technologies across four brands (Buick, Cadillac, Chevrolet and GMC) accounting for 13 separate models. This number will grow even more in 2013 thanks to cars like the all-electric Spark, the diesel Cruze, the range-extended Cadillac ELR and the Buick Encore compact CUV.
GM's small car sales were up 39 percent last year helping to attain this million-sales mark for 30-mpg models, and almost 40 percent of all GM sales consisted of cars with fuel-efficient I4 engines. In regards to more advanced means of improving fuel economy, GM says that it plans on having 500,000 vehicles with "some form of electrification" on the road by 2017.
Scroll down for the full list of GM's million 30+ mpg cars as well as an informative press release.

How Indy 500's JR Hildebrand made an emergency pitstop in Goodland, Kansas

INDIANAPOLIS, In. – Race driver JR Hildebrand is an Indianapolis 500 celebrity, but last week on his way to Indy he was just another repair job at AlexÂ’s Radiator and Auto Repair in Goodland, Kansas. Well, not just any repair job. Hildebrand, a true car guy whoÂ’s just as comfortable driving his bagged 1960 Cadillac Coupe de Ville as he is a 230-mile-per-hour Dallara IndyCar, decided to pull the grand old ride out of storage in Boulder, Colorado, and cruise 1,100 miles to Indianapolis Motor Speedway. At 33, Hildebrand loves the classics, especially cruising in a ride nearly twice his age. It helps him separate from the pull of Twitter, Instagram and text messages before two weeks of foot-to-the-floor stress. Interstate 70 would be his perfect world. Except Â…           View this post on Instagram                       A post shared by JR Hildebrand (@jrhildebrand) “It was highly eventful for the first 300 miles,” said Hildebrand, who is practicing this week for his 11th start in the 500 on May 30.  The Caddy, a 390-powered pink beauty he calls Rosie, “had been sitting for a year, but it fired right up” and cruised just fine early in the trip. But as it approached the Colorado-Kansas state line, the suspension's airbag controller started flickering, the windows were slow to roll up, the gas gauge didnÂ’t work and the engine started to stumble. “IÂ’m thinking maybe IÂ’m only getting seven miles per gallon and IÂ’m out of gas,” Hildebrand said. “So I peeled off, ran a light and got to a gas station. It only took 12 1/2 gallons and was dead. ItÂ’s pretty unlikely that the collector in the fuel tank was leaving six gallons in this thing. I took a jump, and once I got it fired up, I got it back on the road and it ran fine for another 40 or 50 miles, and then the same thing started to happen. I pulled in and got another jump." (His wife Kristin was following behind in their Subaru, along with their dog). He stopped in Goodland and bought a new battery, “figuring the battery was toast at that point, whether that was the problem or not,” he said. “They did their diagnostics thing at the parts store, and it wasnÂ’t totally clear what was wrong.” Assuming the problem was somewhere in the charging system, he headed toward a nearby NAPA only to find it was closed. Along the way, though, he noticed AlexÂ’s Radiator and Auto Repair.