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Combine a self-driving car with V2V, and here's what happens

Transportation engineers have started laying the groundwork for a traffic world in which cars communicate with other cars and infrastructure like bridges and traffic lights. How about an environment in which cars talk to pretty much everything and everyone? In a preview of its offerings at the upcoming Consumer Electronics Show, Delphi Automotive will deploy just such a concept. Engineers have designed a system that communicates with traffic signals, street signs, pedestrians, cyclists, even to fry pits and parking garages along a driver's route. To date, engineers and researchers across the auto industry have focused on the technical and safety-oriented foundation of future vehicle-to-vehicle communications, which could help cars share information about everything from traffic tie-ups to upcoming road hazards. Beyond those building blocks, many have projected that V2V could also include more consumer-focused features. Delphi's system, dubbed V2Everything, might be the first that combines those sorts of features in a tangible package. At CES in Las Vegas, scheduled to begin the first week of January, company officials say they'll demonstrate in real-world conditions how V2V technology can be used in an autonomous vehicle to provide a range of critical safety information and leisure and convenience options for riders. The first V2V technology installed on a production car is slated to appear on the 2017 Cadillac CTS. "We imagine a world with zero traffic accidents," said Jeff Owens, Delphi's chief technology officer. "To get there, we will need a convergence of active safety, sensor fusion, connectivity platforms and advanced software." Such software might allow a vehicle to start searching for and reserving parking spots at a programmed destination long before arriving. It could allow riders to place their McDonald's drive-through order from the road and have the food ready for pickup along the route. For the drive itself, the Delphi-equipped car can stay updated on the status of traffic lights around Las Vegas, and can anticipate yellow and red lights. Using smart-phone technology, the car can detect pedestrians and cyclists that may otherwise be hard to see. It can send messages to friends or family to notify them of a driver's location. Some of those features have been available on third-party apps or individually developed by automakers. But this system marries them together in a single system that is tailored for use in self-driving cars.

Cadillac confirms new flagship to be built in Detroit next year

"The objective for this upcoming model is to lift the Cadillac range by entering the elite class of top-level luxury cars." - Johan de Nysschen
Cadillac confirmed Friday morning it will build its new flagship sedan, expected to be called the LTS, starting in late in 2015 in Detroit.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.