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de Nysschen pushes to separate Cadillac, GM

Cadillac President Johan de Nysschen continues his push to separate his brand from General Motors. After controversially picking up shop and moving to New York's trendy SoHo neighborhood, de Nysschen has now gone on record as saying that within two years, the brand will enjoy "a far higher degree of autonomy and self sufficiency." That autonomy will include the brand reporting its own financial results, independent of GM. But what would such a move do for Cadillac? Well, as de Nysschen explained it to Automotive News, "Cadillac at this state makes a very sizeable contribution to the overall profit at General Motors." If that's truly the case, separating financial announcements serves to emphasize the prosperous character de Nysschen seems so keen on attaching to his brand. But that's only one phase of Cadillac's push to distance itself from GM. De Nysschen is eager to revamp the company's dealership model so that it stands out from other GM brands, calling it a "very profound focus." Those moves, according to AN, including a change to the current dealer incentive model with a particular emphasis on building the brand rather than nailing sales figures. "If you aren't strengthening the brand perception, you should have less reward," de Nysschen told AN. While his goals seem clear, de Nysschen's statements have left us wondering whether they're also somewhat counterintuitive. Emphasizing Caddy's prosperity to potential consumers while incentivizing dealers to move less metal seems more like a tactical move rather than a strategic one. And there's no telling how the new dealership model will impact de Nysschen's goal to hit 500,000 global sales by 2020. Related Video:

GM moving international sales HQ to Singapore from Shanghai

General Motors has announced that it will be moving its international headquarters from Shanghai to Singapore, a move that will see 120 employees working from the city-state by the time business opens in 2014. Meanwhile, 250 to 300 of the employees at the Shanghai office will remain in China, according to a report from The Wall Street Journal.
The shuffle is part of a bigger reorganization that will see GM isolate its operations in the People's Republic from its broader international efforts. This sort of divide-and-conquer strategy will allow GM to still react to emerging markets while, according to the WSJ, providing a dedicated management team for the Chinese market. The team in Singapore will be responsible for operations in Africa, southeast Asia, Australia, India, South Korea and the Middle East, on top of managing Chevrolet and Cadillac in Europe, according to a statement from GM.
The shift to Singapore "will help us to create a renewed identity for CIO (Consolidated International Operations) and lead GM's umbrella strategy for the region," said GM Executive Vice President of CIO, Stefan Jacoby.

Cadillac V-Performance Academy joins free driving school party

Just in case you needed another reason to want one of Cadillac's hottest performers, starting with the 2017 Cadillac CTS-V and ATS-V, the first owner of each vehicle can score a free two-day course at Spring Mountain Motor Resort with the V-Performance Academy. According to Spring Mountain's website, the V-Performance Academy "is designed for drivers of all experience levels and includes dynamic car control exercises, visual skill development, and proper cornering techniques," with "brief" classroom sessions sprinkled in. Driving programs like the V-Performance Academy are all the rage right now. In the last few weeks alone, both Fiat and Ford announced free one-day academies baked right into the price of cars like the 124 Abarth and Focus RS. As with the Ford and Fiat courses, Cadillac is providing the learner cars. But where those other courses call on vehicle owners to shell out for airfare, food, and in Fiat's case, lodging, Cadillac covers tuition – a $2,420 expense for non-owners – along with two nights in one of Spring Mountain's "luxury condominiums" and breakfast and lunch during both driving days. Students are still on the hook for airfare, although Caddy will shuttled attendees from Las Vegas McCarren to the track/resort, some 55 miles away. If you can't shell out for the flight to Las Vegas, a new CTS-V or ATS-V, or simply can't spare two days for a driving school, Cadillac is ramping up for another year of its one-day, traveling V-Performance Lab, which will run at Lime Rock Park in Connecticut and at Circuit of the Americas in Texas. Related Video: