2008 Cadillac Sts Base Sedan 4-door 3.6l on 2040-cars

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This dream home theater and office happens to be in a Cadillac Escalade [w/video]

Need to take a ride cross country in the lap of luxury while still getting some work done? Short of a tour bus, the Concept One Curve from Lexani Motorcars might be one of the most comfy options imaginable. Lexani is usually known for creating opulent armored vehicles, but for the Concept One Curve it focuses on converting a 2015 Cadillac Escalade into a place for work or play. The company strips out the standard passenger compartment to install a higher ceiling with LED lighting, two leather-upholstered power captain's chairs and jump seats. However, the real highlight is a 48-inch curved 4K television mounted against the driver's partition. Don't worry about missing your favorite shows because there's a TracVision Satellite, too. The driver gets a re-covered seat of their own up front. If business needs to get done, the vehicle also includes a Mac Mini computer, tables stowed in the seats and connections for video conferencing. Of course, if you're riding in something this lavish, security might be a concern too. In addition to the window shades, the Concept One Curve features cameras to know what's going on outside. A touchscreen management system lets occupants control the whole setup from the luxurious chairs. Lexani claims that if all of this somehow isn't enough for a buyer, it offers even more options to fit their needs. Scroll down to watch a video tour and read more about this rolling home theater. {C} Lexani Concept One Curve Lexani Motorcars, a boutique luxury conversion company receiving vast international praise, has produced the Concept One Curve - the world's first 2015 Escalade with a built-in 48" 4K Technology Curved Smart TV. Lexani Motorcars is constantly pushing the boundaries of possibility for luxury transportation in everyday vehicles. The Curve is a revisited version of their latest model, the Concept One, with a television upgrade and electronic rear curtains; it is unmatched in its ability to be a premier theater one minute and a five-star mobile office the next. The curved smart TV-which rests on a proprietary electronic partition-is indeed impressive, but it is just one of the numerous amenities this discreet masterpiece boasts.

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?