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2015 Cadillac ATS Coupe prepares to fight BMW 4 Series

Cadillac introduced its new ATS Coupe at the 2014 Detroit Auto Show today, bringing customers an alternative to the growing range of sport luxury coupes typified by the BMW 4 Series, Audi A5 and Mercedes-Benz C-Class Coupe.
The ATS Coupe, as a slightly more premium offering, ditches the wheezy 2.5-liter engine found in the basic ATS Sedan, but retains the four-door's 2.0-liter, turbocharged four-cylinder and 3.6-liter V6. That four-pot turbo benefits from a fettling that has increased torque from 260 pound-feet to 295, although its peak is only available from 3,000 rpm to 4,600 rpm, unlike in the sedan, where peak twist arrives at just 1,700 rpm and sticks around until 5,500 rpm.
Power can be channeled to either the rear or all four wheels by the owner's choice of a Tremec six-speed manual or a six-speed automatic transmission. According to Cadillac, the new Coupe can get to 60 in 5.6 seconds when fitted with the 2.0-liter turbo.

Despite De Nysschen saying it won't, Cadillac cuts struggling CTS prices

Ah, well that didn't last long. Not even two years after elevating the price of the then-new third-generation Cadillac CTS by $7,000, the company is now stepping back, telling dealers it will be slashing the price of the 2015 model by anywhere from $1,000 to $3,000. It seems that there are two reasons behind Cadillac's move. First, and most obviously, are its slumping sales, down seven percent last year. That figure is made worse, Automotive News reports, by the seven-percent gain made by the greater luxury market, not to mention gains from fellow American luxury brand Lincoln. Cadillac, meanwhile, also likely faced pressure from its dealer body, which AN reports hasn't been so keen on the price increases. The price reduction is something of a surprise following statements made by Cadillac President Johan de Nysschen shortly after he took office. In September of last year, the 54-year-old exec, who took charge of Cadillac in July of 2014, defended the company's decision to raise prices, telling Automotive News a price cut was "not going to happen." It seems current conditions contradict de Nysschen's statements, though. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available," Cadillac's Dave Caldwell said of the price cut. "Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it." In what's sure to be a pleasant surprise for anyone in the market for a CTS, the most expensive models are getting the biggest price cut, with the price on the Premium and Performance Collection sedans dropping $3,000, AN reports. The 2.0T will get a $2,000 drop, while certain optional extras will now be standard on the Luxury trim, including a panoramic sunroof, navigation and Bose stereo.

Cadillac to launch Super Cruise semi-autonomous technology in two years [w/video]

We all know that self-driving cars are coming. It's not so much a question of If so much as When. And when it comes to General Motors products, we now have something of a date to work with, as Cadillac has announced plans to roll out what it is calling Super Cruise technology in an unnamed new model within the next two years. As you would expect, this new tech can speed the car up, slow it down and keep it in its intended lane, but GM isn't expected to release a fully self-driving car, saying that it will still require "an attentive driver."
We're not quite sure what new model Cadillac will use to launch this new technology, but our best guess would be its upcoming LTS sedan. Other possibilities may include a new crossover - we've heard rumors of CUVS coming from Caddy both above and below the current SRX - or entry-level sedan, but those seem less likely than a high-dollar flagship like the LTS.
The next techy bit of kit currently being shown off by Cadillac engineers includes vehicle-to-vehicle and vehicle-to-infrastructure communication, technology which would seemingly allow cars to travel in close proximity to one another, with less danger of collisions. According to our friends at Engadget, GM is working with the University of Michigan to outfit some 120 miles of roads in and around Detroit, MI, with the requisite sensors to make all this technology possible.