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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Meet the mother-daughter team that's worked on almost every Chevy Volt

It's Mother's Day, and we're soft enough we love our mothers enough to share a new video from General Motors with you. In it, we meet Monique Watson (left) and Evetta Osbourne, a mother-daughter team that works at the Detroit-Hamtramck Assembly where GM makes the Chevy Volt (along with all of GM's other plug-in hybrids: the Opel Ampera, Holden Volt and Cadillac ELR). The two work side-by-side and have installed the lithium-ion battery pack on almost all of those vehicles - nearly 80,000 of them - since GM started making the pre-production Volts in 2009. In a prepared statement, Watson said that she likes working next to her mom, day in and day out, and they the two are totally in sync when it comes to putting the 400-pound, 16.5-kWh packs into the vehicle undersides. They two can also share stories throughout the day, and Watson said, "The arrangement has absolutely improved our relationship." Osborne started working at Detroit-Hamtramck in 1999, Watson since 2006. If you're driving a Volt today, you probably have them to thank for doing a bit of the work putting your car together. See a short video of them in action below. It's Always Mother's Day for Detroit-Hamtramck Duo Mother, daughter install lithium-ion battery pack in nearly all GM electric vehicles 2014-05-08 DETROIT – For Detroit resident Evetta Osborne, every day is Mother's Day. That's because she literally works side by side with her daughter, Monique Watson, at General Motors' Detroit-Hamtramck assembly plant. They have installed the lithium-ion battery pack on nearly every Chevrolet Volt, Opel Ampera, Holden Volt, and Cadillac ELR since production began. In fact, apart from vacation days and an occasional sick day, the mother-daughter duo has installed almost every battery pack since the Volt was in pre-production in 2009. The ELR launched earlier this year. All told – including Ampera – that's more than 80,000 electric vehicles. "We're a good team and our relationship is secondary when it comes to performing our jobs – but it's great to work alongside my daughter, said Osborne, a mother of five. Because the battery packs weigh more than 400 pounds each, automatic guided vehicles – robotic carts that use sensors to follow a path through the plant – deliver them just as the vehicle body structures glide into position overhead. The carts then lift the T-shaped packs, and Osborne and Watson guide them into the chassis and secure each one with 24 fasteners.

2016 Cadillac CT6 has arrived

We have known for a while that the 2015 New York Auto Show would mark the debut of Cadillac's latest flagship model. But after months of waiting as Caddy slowly revealed details, the 2016 Cadillac CT6 has finally arrived. The sedan is a technological tour de force for the brand and inaugurates a long list of new technologies. The CT6 will begin production at the Detroit-Hamtramck Assembly plant in late 2015 and will go on sale with three engine options. Caddy won't release final figures yet, but based on preliminary numbers, we know the base 2.0-liter turbocharged four-cylinder will make 265 horsepower. Stepping up to the newly revised 3.6-liter V6 will net buyers an estimated 335 hp, and finally there will be the 3.0-liter twin-turbo V6 with an output of around 400 hp. All of these engines will be mated to eight-speed automatic transmissions, and six-cylinder models will get standard all-wheel drive that will be able to constantly vary the power sent to the front wheels. Carrying those powertrains is the new, aluminum-intensive Omega architecture. In addition to the lightweight metal making up the platform, the entire exterior also uses it to provide an estimated curb weight of less than 3,700 pounds. The decision to shed mass makes the CT6 a featherweight in its class – for comparison, the lightest, six-cylinder Audi A8 weighs 4,365 pounds. The sedan rides on a 122.4-inch wheelbase and is 204 inches long. That makes the Cadillac about 1.3 inches shorter than the smallest BMW 7 Series, but the Caddy is projected to tip the scales at less than both the big Bimmer and even the 5 Series, too. Cadillac wants the CT6 to be a luxury sedan that drivers can enjoy. In addition to the low weight, there's an available Active Chassis System throughout the range with rear-wheel steering and Magnetic Ride Control. When combined with the all-wheel-drive system, it means every corner of the car is both driving and steering the vehicle. Inside, the CT6 offers a ton of tech and luxury. Drivers are held in massaging, leather seats, and rear passengers also get adjustable chairs that are heated and cooled. Quad-zone climate controls keep everyone comfortable. Plus, in addition to the 34-speaker Bose audio system and streaming rearview mirror, there are features like a 10.2-inch CUE infotainment system with a capacitive touchscreen and console-mounted touchpad. The display also shows a 360-degree view outside and can even record video when the security system is activated.