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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Cadillac considering more engines, Vsport model for Escalade

Want to roll in the latest Cadillac Escalade? You can get it with a 6.2-liter V8... or a 6.2-liter V8. Cadillac only offers the one engine option. But that may soon change.
According to the latest from Automotive News, Cadillac is contemplating a couple of new powertrain options for its blingin' big ute. The report suggests a twin-turbo V6 and a V6 turbodiesel could be offered, and that Cadillac could create a Vsport version of the Escalade like it offers on the new CTS sedan.
The more diverse engine offerings would help attract buyers from the new Lincoln Navigator, its prime competitor, which switched from a 5.4-liter V8 this year to a 3.5-liter twin-turbo V6. The turbo V6 engines (both gasoline and diesel) would also help Cadillac market the Escalade overseas - particularly in Europe, where higher fuel prices preclude the prospect of driving a big V8 SUV for many buyers. Escalade sales have dropped from 35-40k units in the mid-2000s to around 12,000 the past couple of years.

2017 Cadillac CT6 Plug-In Hybrid Drivers' Notes Review | Seamlessly green

In many ways, the Cadillac CT6 Plug-in Hybrid is the most interesting car the brand sells. Despite having a turbocharged four-cylinder hybrid powertrain, it makes the most torque of any CT6, even the twin-turbocharged V6 model. It also has a claimed electric range of 31 miles and can still manage a combined fuel economy of 26 mpg with just the gas engine. Even its origin is interesting, since its final assembly point is China. To cap things off, it's also the second most expensive CT6 in the range. To find out if the CT6 is worth that money, and has more to offer than fun facts, we spent some time behind the wheel. Editor-in-Chief Greg Migliore: I achieved 34.1 miles per gallon for my roughly 14-mile roundtrip in the CT6 hybrid. This sedan is a rolling example of where luxury is heading in the near term: Existing models souped up with hybrid tech, and the green features will go along way toward keeping big sedans like this relevant. It's a smart play for Cadillac to add a product like this. Otherwise, it's a fairly standard-issue CT6, which is a solid car. The flashy head- and taillights look great. The design is angled, creased and nicely proportioned. The interior is comfortable and roomy. It's a nice car. Cadillac invested a lot in the CT6, and it shows. Rumors have long swirled that the brand will add a larger flagship, though in this climate, that's hard to envision. For now, the CT6 does the job as Cadillac's standard bearer. Associate Editor Joel Stocksdale: Of all the different CT6 variants available, the CT6 PHEV is the one I would pick for myself. Why? Because the hybrid powertrain finally delivers on the quiet, refined driving experience I want from a flagship luxury sedan. I was a bit surprised by this, too, since the gas engine under the hood is the 2.0-liter four-cylinder used elsewhere, which isn't the smoothest thing in the world. But assist from the electric motor helps keep the four-cylinder from having to wind up too much to move the big Caddy, and when the gas engine does rev hard, it's well muffled by whatever insulation is in the car. Besides aural refinement, the power delivery is oil-on-ice slick. The blending of electric and gas power is seamless. There's no waiting on the turbo to spool up, and there's no loss of power at higher rpms with the electric motor. They work in perfect harmony providing excellent low-down grunt and solid upper-end power. The transmission is super smooth, too allowing for happy wafting wherever you go.