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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Such Sweet Sorrow: Cadillac's CTS-V gets an Irish wake

As the saying goes, all good things must come to an end. The honkin', stonkin' second-generation CTS-V, powered by Cadillac's brawny supercharged 6.2-liter V8 has been a very good thing. And now that the 500 final coupes – the only CTS-Vs designated 2015 models – have been built (just five remain unsold as of this writing), it is indeed a good thing that's come to an end. But Cadillac is not letting 2009–2015 CTS-V go gently into that good night, even as its replacement is poised to debut in just in just two months at the 2015 Detroit Auto Show. Instead, Cadillac invited us to Austin's Circuit of the Americas racetrack for what it called an "Irish wake" for the model that has proven to be one of the quickest and most charismatic models in General Motors' history. If you don't know what an Irish wake is, if you envision storytelling, songs, debauchery and more than a little liquor, you'll be in the ballpark. In this case, though, adrenaline substituted in for the booze, with squealing tires and shrieking V8s providing the singing. The debauchery took the form of an all-you-can-drive lapping of COTA in all three bodystyles – coupe, sedan and wagon – and the stories were told by the grins plastered on our faces all day. First and foremost, we'll miss the CTS-V's perfect balance of luxury and sportiness. Even after six years with no major changes, the CTS-V is surprisingly spry. Certainly, you never forget that it's a heavy thing, weighing in anywhere between 4217 pounds for the manual-equipped coupe to 4424 for an automatic wagon, but with 0-60 times of about four seconds and the ability to hit about 150 mph on COTA's back straight, the Vs remain an absolute hoot on the track. Sure, some of its details – the blocky front fascia shapes and the spoiler on the sedan and coupe models, for example – look a bit dated, but the overall design still looks sufficiently badass. The interior design has worn pretty well, too, and however Cadillac may feel about center stack buttons being so last decade, we favor them over the capacitive-touch madness of today's CUE system. We're not going to bother doing another full review of the car here, but suffice it to say, there is plenty we will miss. First and foremost, will be the CTS-V's perfect balance of luxury and sportiness. Rumor has it that Cadillac will offer the 6.2-liter LT4 V8 in the next generation (we predict about 600 hp), but we hear that the new car will skew more toward luxury than balls-out performance.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.