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Steve Carlisle replaces Johan de Nysschen as head of Cadillac

Johan de Nysschen, a longtime automotive industry executive, is out the door at Cadillac after four years at the helm of GM's flagship luxury brand. Steve Carlisle will replace de Nysschen as General Motors senior vice president and president, Cadillac. Carlisle previously served as president and managing director of GM Canada. Travis Hester will replace Carlisle in that role, starting immediately. "We appreciate Johan's efforts over the last four years in setting a stronger foundation for Cadillac," said General Motors President Dan Ammann. That strong foundation is mostly seen overseas. Cadillac has seen record sales in China under de Nysschen's watch, but has continued to flounder in its home market of the United States with market share significantly lower than rival brands like Audi, BMW, Lexus, and Mercedes-Benz. Growth in the U.S. market is mostly happening with crossovers and SUVs, and Cadillac has been trailing its German and Japanese rivals on that front. The brand-new XT4 is seen as a big potential sales booster for the automaker, but its late arrival has already hurt the brand's sales figures here in America. "Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change," said Ammann. "This move will further accelerate our efforts in that regard." Carlisle will report directly to Ammann in his role as the head of the Cadillac brand. Related Video:

Cadillac launching crossover-heavy product offensive

Utilizing information provided by Cadillac suppliers, Reuters says that Cadillac is preparing two more crossovers that will bow after its current product initiative is complete. According to the report, a year after the next SRX arrives in 2016, a pair of CUVs will be unveiled that will bracket it in size, and they'll be headed for the US and Chinese markets.
That is years away, though. For now, the company's attentions are on the nearly here CTS and ELR range-extended coupe, the next Escalade SUV (shown above), an ATS coupe, and the range-topper that will sit above the XTS. That, and possibly an even more impressive range-topper that promises to be the mean and majestic super-luxe unicorn Cadillac we've been dreaming about for more than a decade now.
In response to the issue of how German crossovers might be having an impact on Cadillac's future plans, a company source said - rightly, we think - "we don't need to duplicate the Germans." That doesn't mean, however, that it can't wade deeper into a market segment that the Germans are making a ton of money in. In fact, and since everyone is doing it, we'd be surprised if Cadillac didn't, even if it won't happen for another four years.

Why Cadillac is willing to lose 43 percent of its dealers

Cadillac is offering about 400 dealers in the United States a lump sum of money to close down. That represents over 40 percent of Cadillac dealers in America. Offers start at $100,000 and top out at $180,000. The average offering is around $120,000. According to Automotive News, Cadillac chief Johan De Nysschen estimates it will cost the automaker around $50 million to close these dealers. Any dealer that chooses to remain open will have to submit to Cadillac's ambitious Project Pinnacle, which will divide dealers into incentive categories based on how many units they sell. "Every single Cadillac dealer will have the potential to earn significantly higher profits than they do today," says De Nysschen. Dealers have until November 21 to decide if they want to take the cash or submit to Project Pinnacle. A logical question: Why is Cadillac willing to spend $50 million to close down 43 percent of its dealers? First, GM's luxury brand has way more dealerships than it needs. Second, the 400 dealers with offers to shutter each sold 50 or fewer vehicles in 2015, representing just 9 percent of its sales volume in America. So, while closing these smaller dealerships may have a small initial impact on sales, it's not going to be a major hit to Cadillac. Related Video: News Source: Automotive News - sub. req.Image Credit: Gary Cameron / Reuters Cadillac Car Dealers Luxury Performance