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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.

Submit your questions for Autoblog Podcast #325 LIVE!

We're set to record Autoblog Podcast #325 tonight, and you can drop us your questions and comments via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #325
Twin-turbo Cadillac CTS coming