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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

Hennessy wastes no time in supercharging the 2015 Cadillac Escalade

The ink is still drying on the all-new 2015 Cadillac Escalade sales brochures, but that hasn't stopped Texas-based Hennessey Performance (HPE) from leaping out of the gate with its own high-performance variant. In stock form, the big fourth-generation Cadillac flagship arrives with a new small block naturally aspirated 6.2-liter Ecotec3 V8 delivering 420 horsepower and 460 pound-feet of torque. Fresh out of the showroom, the 5,900-pound SUV will sprint to 60 mph in 5.9 seconds.
While that is plenty fast for some owners, others don't want to be shamed by a 550 horsepower Mercedes-Benz GL63 AMG or a 510 horsepower Land Rover Range Rover Sport - both will leave the stock Escalade at a stoplight.
The team at HPE has come to the rescue with its HPE550 supercharger upgrade, which includes a belt-driven supercharger, air-to-water intercooler, recalibrated engine management software and a three-year/36,000 mile powertrain warranty. With 6 psi of boost, the direct-injected 6.2-liter is tuned to deliver an impressive 557 horsepower and 542 pound-feet of torque - gains of 32 percent and 18 percent, respectively, over stock. Although HPE isn't releasing performance figures as of yet, our math says that should be enough power to put the two Europeans in the Cadillac's rearview mirror. The company also offers a set of 20-inch lightweight H10 forged monoblock wheels, to further improve performance.

Expect the Cadillac XT3 small crossover in late 2018

Cadillac's sedan-heavy lineup can't complete in this crossover-crazy market, it seems. The Detroit News spoke to Cadillac boss Johan de Nysschen and found out some more details about the brand's plan to alter its lineup to cater more to current consumer tastes. It's no surprise that these plans would include a small crossover, because de Nysschen has been talking about a vehicle smaller than the XT5 like this since at least 2015. The report also pins the Fairfax Assembly Plant, where GM builds the Buick LaCrosse and the Chevrolet Malibu, as the site for what could be called the XT3's production. That's not an immediately obvious choice, since the LaCrosse and Malibu are based on the latest evolution of the Epsilon platform, known as E2XX. And the XT5 is based on a crossover version of that same platform (known as C2XX), while XT3 is expected to be smaller than the XT5. So perhaps there's a different assembly line going into Fairfax, or the C2XX platform can be significantly shortened. We assume that the XT3 would be built on a smaller platform, perhaps the Gamma II that underpins the Chevrolet Trax and Buick Encore – which are built in either South Korea or Mexico, depending on which market they are to be exported to. The Encore is selling very well for Buick, with sales figures increasing through late last year. Another possibility is the D2XX platform that underpins the Chinese-built Buick Envision and the GMC Terrain and Chevrolet Equinox, perhaps with assembly happening at the CAMI plant in Ontario. At this early stage, without confirmation of GM as to what platform the XT3 will use or where it will really be built, it's too early to say what the Fairfax rumor means. This isn't the first time we've heard about a small Cadillac crossover. Back in 2015, de Nysschen told us to expect it sometime in 2018. But later that year, speaking to Reuters, he posited that it'd be closer to 2019. The Detroit News says de Nysschen told them it'll launch in the second half of 2018, splitting the difference between what we'd heard previously. Remember, Cadillac's only two vehicles in the segment are the XT5 and Escalade. We know that the brand is almost certainly scrambling to fill the holes in that side of the lineup. We think a three-row crossover will slot between the two, probably called the XT7.