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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Saturn Vue ignition switch leads to new group of GM recalls totaling 312k

General Motors has another spate of recalls to announce. This time they cover 312,280 vehicles worldwide, including 269,041 of in the US, in a total of six campaigns. In 2014, the automaker has recalled 29,079,765 vehicles worldwide, with 25,754,356 of those in the US.
The largest among them covers 215,243 units of the Saturn Vue from 2002-2004 model years worldwide, 202,115 in the US. It's possible for the for the key to be removed even when the ignition isn't in the OFF position. The company knows of two crashes and one injury caused by this problem. Dealers are checking the parts and replacing the ignition cylinder and key set, if necessary.
Next is 72,826 models worldwide (48,059 vehicles in the US) of the 2013 Cadillac ATS four-door sedan, 2013 Buick Encore and 2013 Chevy Trax in Canada. It's possible that the for lap belt pretensioner to retract but not to lock, which could increase occupant movement during a crash. Both front, outboard lap belt pretensioners are being replaced, and a stop-sale is in effect on unsold models until the problem is repaired. There are no known crashes or injuries, though.

Cadillac CT6 hits dealers in March for $54,490

When the Cadillac CT6 hits dealerships in March of 2016, it will carry a starting price of $54,490 (including a $995 destination charge). That strikes us as a reasonable asking price. For some context, the CTS, which sits a rung down the size and pricing ladder at Cadillac, starts at $46,555. A BMW 5 Series sedan begins its pricing journey at a bit over $50,000 while the larger 7 Series commands a bare minimum of $82,000. So, while the Cadillac's range-topping CT6 isn't exactly a 5 Series or 7 Series competitor, its pricing strategy seems to reflect an interesting position in the luxury-car playing field. For that $55,000-ish asking price, the CT6 comes equipped with a 2.0-liter turbocharged four-cylinder engine that pushes 272 horsepower to the rear wheels. When equipped with a 335-horsepower, 3.6-liter V6 engine and all-wheel drive, the CT6 nudges up just slightly to $56,490. Again, that's a reasonable $2,000 surcharge for more power and four driven wheels. Continuing up the CT6 structure brings us to the 400-horsepower, twin-turbo, 3.0-liter V6 for $65,390 that also comes with all-wheel drive. All models come with an eight-speed automatic transmission. At the very top of the pricing scale sits the CT6 Platinum, which carries a MSRP of $84,460. As noted earlier, that puts the tip of Cadillac's CT6 spear just into the starting territory of BMW's biggest luxury sedan. A plug-in hybrid model is promised that will offer 335 horsepower and 432 pound-feet of torque with double the fuel efficiency of a comparable non-hybrid CT6, but Cadillac hasn't yet announced pricing for that model. We're eager to find out exactly where the CT6 lands on the scale of high-end luxury cars in America. One thing is for certain, though: Cadillac is clearly trying pique the interest of German cross-shoppers with its top-level offering. Check out the press release below for more details from the automaker about its so-called Cadillac Touring 6 Sedan. Related Video: 2016 Cadillac CT6 Range-Topping Sedan Slated for March Launch NEW RANGE INCLUDES CT6 STARTING AT $53,495; CT6 PLATINUM PRICED FROM $83,465 2015-11-02 Cadillac extends the top of its range with the 2016 Cadillac Touring 6 sedan, which begins production in Detroit in January, with initial shipments to dealers in March. Through the integration of new technologies, the first-ever Cadillac CT6 creates a new formula for the range-topping sedan and substantially expands the Cadillac portfolio.