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Cadillac reveals more 2015 Escalade details, launches colorizer

Cadillac has opened up a mini-site to entice you into its all-new 2015 Escalade, and begun talking about more of its features and trim levels. While all versions of the new daddy Caddy will be powered by a 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque routed through a six-speed automatic, there will be three trim packages you can wrap around that powertrain and seven exterior colors available to make it pop.
Features common to all trims include leather throughout, heated and cooled front seats, a 12-inch reconfigurable dash cluster, a quieter interior thanks to Bose active noise cancellation and the brand's love/hate CUE infotainment system. The base trim comes with adaptive remote start, hands-free tailgate, rear-view camera, park assist, Magnetic Ride Control and sits on 20-inch wheels. Moving up to the Luxury spec increases your stature with 22-inch wheels and adds a reconfigurable, color head-up display, a sunroof, power fold-and-tumble second row seating, Intellibeam headlights and a Driver Awareness Package with active crash-avoidance technology like Safety Alert Seat, lane departure warning and forward collision alert.
The top Premium trim gets a Driver Assist Package that includes Automatic Collision Preparation, automatic braking and adaptive cruise control, rear-seat entertainment, along with exterior touches like illuminated door handles.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Cadillac CT6 beefs up with 400-hp twin-turbo V6

Cadillac's engine lineup is set to get a makeover led by the potent powerplants under the hood of the CT6. Our man Steven Ewing is onsite at an event in Detroit reporting all the details. Here's what we know so far: The CT6's top engine will be a 3.0-liter twin-turbo V6. It's the first twin-turbo with cylinder deactivation, which essentially makes the V6 able to convert to a V4 unit. Power will be 400 horsepower at 5,500 rpm and 400 pound-feet of torque at just 2,500 rpm. No word on what a potential CT6-V would get. The CT6 will also have a naturally aspirated V6 that Cadillac is claiming to be all-new. It's rated at 335 hp at 6,800 rpm and 284 lb-ft at 5,300 rpm. That's an improvement of 14 hp and nine lb-ft compared with today's 3.6-liter V6, and fuel economy increases nine percent. Cadillac says it's the highest output for a naturally aspirated V6 that's SAE-certified and runs on regular fuel. Both of these V6s will have stop/start technology and will be paired to with eight-speed automatic transmissions. The 3.6-liter V6 will also be used in the 2016 CTS and the 2016 ATS. Meanwhile, Ewing reports that Cadillac says the ATS-V is actually more powerful than initially announced, though there are no numbers to flesh that claim out as yet. The brand also plans to offer four- and six-cylinder diesel engines in various vehicles and new V8 options. The CT6 bows at the New York Auto Show. It will use an aluminum-intensive body that reduces weight by 198 pounds compared with a steel setup and continues Cadillac's creased design language used on the CTS and ATS models. The CT6 goes into production late this year in Detroit. Related Video: Cadillac Next-Gen V-6 Engines Led by 3.0L Twin Turbo Segment-leading power, efficiency in world's most advanced six-cylinder DETROIT – Cadillac today announced a new generation of V-6 engines, led by an exclusive Twin Turbo V-6 that will be one of the industry's most advanced six-cylinder gasoline engines. It leverages the latest technology to balance efficiency, performance and refinement in the upcoming, top-of-the-range CT6 luxury performance sedan. The all-new Cadillac 3.0L Twin Turbo is designed to achieve new thresholds of refinement and specific output for the brand's new prestige luxury sedan, which makes its world premiere March 31, at the New York International Auto Show. Production begins late this year at General Motors' Detroit-Hamtramck Assembly Plant.