2014 Cadillac Xts Premium on 2040-cars

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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

2019 Autoblog Technology of the Year finalists revealed

Every fall, we line up a range of new models with the latest and most compelling automotive technology from the past year. We test everything from semi-autonomous systems like Tesla's Autopilot to trick suspension setups like the Multimatic spool-valve shocks on the Chevy Colorado ZR2. We spend months paring down the list to a small group of contenders. After testing, dinner and healthy debate, we tally up the votes and name our winner. For Autoblog's 2019 Technology of the Year Award, our three finalists are the Cadillac CT6 with Super Cruise, the Infiniti QX50 with Variable Compression Turbo and the Mercedes-AMG E 53 with EQ Boost. Super Cruise is an advanced SAE Level 2 semi-autonomous system, though Cadillac (unlike some of its rivals) is reluctant to push that point. Cadillac would like you to think of this as an advanced driver assistance feature rather than a semi-autonomous system. Super Cruise allows completely hands-free highway driving. Thanks to a driver-facing camera, the system forces the driver to keep his or her eyes on the road even if hands are off the wheel. Although the CT6 is being discontinued, look for Super Cruise to make its way to other Cadillacs soon. VC Turbo is a little more complicated. Basically, Infiniti's 2.0-liter turbocharged inline-four can vary the compression ratio on the fly. In general, turbocharged engines are more efficient than naturally-aspirated engines when on boost, but can perform worse at low revs. VC Turbo allows for a best-of-both-worlds situation, increasing the compression at low revs and backing it off once the turbo spools up. The best part is that it does so seamlessly, with only a dash readout letting you know what's going on under the hood. Our third finalist is the EQ Boost 48-volt system in the Mercedes-AMG E 53. Like VC Turbo, EQ Boost does a lot just beneath the surface. Mercedes has developed a new turbocharged 3.0-liter inline-six and paired it with a small electric motor. While the car can't run on electricity alone, the motor helps improve both efficiency and performance, smoothing shifts and filling in low-end torque before the turbos spool up. Think torque fill, similar to a McLaren P1. Who can complain about better fuel economy and more torque? Look for the 48-volt system to make its way into most of the Mercedes-Benz lineup. The winner will be revealed next week on Autoblog, and we'll present the award Jan. 15 at the Detroit Auto Show. Related Video:

GM recalls 2014 Cadillac CTS recall

No, that headline isn't a typo - General Motors has reportedly issued a recall for one of its own recalls. The recall of a recall affects the recall of the 2014 Cadillac CTS, which wasn't supposed to be recalled. Except that the 2014 CTS was supposed to be recalled. Oh no, now we've gone cross-eyed.
Allow us to explain. The redesigned, third-generation CTS Sedan does not feature a faulty ignition switch, while the 2014 CTS Coupe and Wagon, which are based on the second-gen car, do. And as it turns out, there are only 264 of those vehicles included in last week's 8.2-million-unit, ignition-switch recall. Model year 2003 to 2013 CTS Sedans, Coupes and Wagons are still covered.
It's not entirely clear how this, frankly, colossal mistake was made, although we're betting GM is rapidly trying to get to the bottom of this embarrassing issue. Regardless, let's just take what solace we can in there being one less vehicle that GM has recalled this year.