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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Electric Cadillac Lyriq, Chevy Bolt EUV and more GM electric cars are on the way

GM’s murky and somewhat secretive electric car plan is falling into place, as the company dumped a massive amount of information about whatÂ’s in the pipeline at an event at its Warren, Michigan campus today. New EVs are going to be popping up across the GM brand lineup, with new entries from Chevrolet, Cadillac, GMC and Buick in progress. We also learned some big news about GMÂ’s new Ultium battery tech today, but check out this story for all of those nitty-gritty details. The electric vehicle onslaught will begin with the Cadillac Lyriq, an electric SUV thatÂ’s already been teased out. Naming it the Lyriq is the news today. No explanation for the name was provided, so weÂ’ll have to wait for April to learn more. GM didnÂ’t specifically say if the Lyriq would be launched at the NY Auto Show, but that show (assuming coronavirus doesnÂ’t cancel it) will begin on April 8 this year. Next up in the order of events is the GMC Hummer electric truck that we know will be launching on May 20. This truck will use GMÂ’s modular Ultium battery technology. However, the wait to buy a GMC Hummer will be a long one, as the truck isnÂ’t going to dive into production until fall 2021 at GMÂ’s Detroit-Hamtramck plant. GM revealed that its new modular Ultium batteries can be configured anywhere from a 50 kWh pack to a 200 kWh pack depending on the application. Range is estimated to be about 400 miles on the upper end with the largest battery pack, and GM continues to boast about a 0-60 mph acceleration time of three seconds. Charging estimates for the Ultium battery-equipped Hummer EV were also provided. GM says its truck platform will have 800-volt battery packs and be capable of 350 kW fast-charging. Time estimates werenÂ’t given, but those numbers suggest the truck will be a rapid charger. The Hummer truck on hand, which was the same that previously starred in GMC's Super Bowl spot, showed off removable roof panels that store in the frunk, as well as what appeared to be a version of GMC's Multi-Pro tailgate. It also featured sail panels on the sides, similar to those in front of the bed of the Chevy Avalanche. In addition to the Hummer, expect to see a couple Chevys launching. GM says the refreshed Bolt EV will be launched “in late 2020” with a refreshed interior and what appear to be thicker front seats.

2016 Cadillac CTS-V arrives with 640 hp, 200-mph top speed

Ask the company's executive team, and they'll tell you "this is the maximum Cadillac V-Series." It's the 2016 CTS-V sedan, and it packs the very best of what's possible at Cadillac. And the company says it doesn't think "anyone thought it was possible that we could push [the CTS-V] this far." The big news is what's underhood: General Motors' supercharged, 6.2-liter LT4 V8, tuned to 640 horsepower and 630 pound-feet of torque. That's 10 hp and 20 lb-ft less than the monstrous Corvette Z06, and the result is the most powerful car Cadillac has ever produced. With rear-wheel drive, launch control and the eight-speed automatic transmission (sorry, folks – no more manual transmission here), Cadillac says the 2016 CTS-V will sprint to 60 miles per hour in just 3.7 seconds, on its way to a top speed of 200 miles per hour. Naturally, Cadillac's engineers say they have tuned the CTS-V to ensure it can put all that power to the ground with the most precision and poise possible. That starts with the excellent Magnetic Ride Control active damping system (with a claimed 40-percent increase in responsiveness)and a 25-percent increase in structural stiffness that should improve overall handling and steering. What's more, a high-performance Brembo brake package comes standard, as do 19-inch alloy wheels wrapped in seriously sticky Michelin Pilot Super Sport tires that will reportedly offer 1g in lateral acceleration. Cadillac also says that all changes to the bodywork are functional. That includes a carbon-fiber hood, front splitter, rear spoiler and diffuser that are super light and aid with aerodynamics and weight reduction – all of which will be available as an optional package for folks who like the exposed carbon look. Inside, it's more of what we're used to on lesser CTS models, but there's newly optional carbon fiber trim, microfiber suede upholstery trim, and some seriously awesome Recaro seats. Additionally, as we exclusively reported earlier, Cadillac will offer GM's Performance Data Recorder in the CTS-V. It records high-definition video with data overlays that's sharable via social media. Beyond that, Cadillac will offer the usual smattering of tech goodies, including Siri Eyes Free, OnStar with 4G LTE, CUE infotainment with navigation and Bose audio. The CTS-V will launch later next year, following the debut of the smaller ATS-V. In the meantime, the sedan will officially bow at the 2015 Detroit Auto Show in just a few weeks.