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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Cadillac CT6 V-Sport wants to take prisoners with 550-hp 4.2L TT V8

With the refresh of the Cadillac CT6 for 2019, Cadillac welcomes the first CT6 V-Sport as well as a new trim strategy. The changes at the front for the CT6 lineup don't appear substantial viewed head-on, one needs a side view to appreciate the greater three-dimensionality. Thinner headlights and a thinner bumper above a slightly larger lower front intake emphasize the mesh grille, and the vertical LED DRLs make more dramatic statements thanks to those narrower headlights. By angling the main units back toward the rear of the sedan, the CT6 now has a certified, sculpted snout. The rework appears to add substantial overhang, but overall length only increases by a tenth of an inch, to 204.1 inches. What's under the V-Sport's probing hood is just as interesting as the redesign and the sporting thrust: A clean-sheet design of a 4.2-liter DOHC twin-turbo V8. In the V-Sport, the engine produces 550 horsepower and a Bentley-esque 627 pound-feet of torque. As an optional engine elsewhere in the CT6 range, the same engine produces 500 hp and 553 lb-ft. The displacement, specs, plus the fact that "each engine will be hand-built at the Performance Build Center in Bowling Green, Kentucky" indicate this was one of the rumored powerplants for the mid-engine Corvette. The coming sports car was tipped to get a 4.2-liter and 5.5-liter DOHC twin-turbo V8. Based on the position of the turbos in this engine vs. their positions in the previous CAD drawings, we assume the drawings represented the 5.5-liter. (Note: Cadillac said Corvette will not get the new 4.2-liter twin-turbo engine.) The 4.2-liter item features an aluminum block, heads, and pistons, direct injection with a 9.8:1 compression ratio, cylinder deactivation, cylinder oil jets, and a variable-pressure oil system. The twin-scroll turbochargers capable of 20 pounds of boost sit in the 90-degree vee, working alongside twin water-to-air intercoolers, twin throttle bodies, and twin electric wastegates. Cadillac says 90 percent of torque arrives at 2,000 rpm and loiters through 5,200 rpm. Power gets sent through GM's 10L90 ten-speed automatic transmission and on to the standard all-wheel-drive system. Cadillac didn't list 0-to-60-mph times in its press release, but engineers have track-worthy alacrity in mind for the CT6 V-Sport.

Cadillac ATS-V and Mercedes-AMG C63 S pitted Head to Head

Our favorite (and only) Autoblog-alum-turned-Motor Trend staffer is back with another Head to Head video, this time pitting the Cadillac ATS-V with the Mercedes-AMG C63 S. This performance machine shootout is ostensibly a way to figure out which of these new super sedans will earn the right to go toe-to-toe with the undisputed champion of its segment, the BMW M3. In reality, it's just a really good excuse to put three of the hottest sedans on the market on video at the same time... and there's certainly nothing wrong with that. Jonny Lieberman spends time in each of the two new challengers on the road, picking apart their powertrains, chassis and driving dynamics on the kinds of twisty roads drivers of these cars will relish. Then, he hands the keys off to Randy Pobst, who sort of acts as an unmasked version of a certain tame racing driver, except that he talks and has a personality. 0-60 and quarter-mile times are equated, braking performance is measured and scores are tallied before the two sport sedans end up at Willow Springs raceway. Interestingly enough, the car that proves (just slightly) faster at the race track isn't the car that wins the comparison. Curious? We're not going to spoil it for you. Check out the video, above. Then, for more action of these two machines, check out the videos just below. Related Video: News Source: Motor Trend Channel via YouTube BMW Cadillac Mercedes-Benz Luxury Performance Videos Sedan motor trend cadillac ats-v mercedes-amg c63