2013 Cadillac Srx Performance on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

2020 Cadillac CT5 finally appears, hopes you think it's a Charger

This is our first look at what we expect to be the 2 020 Cadillac CT5 sport sedan, a one-to-rule-them-all replacement for the ATS, CTS and XTS. The name follows the scheme set by the CT6 and XT5. The first thing that jumps out about the CT5 is the big hood scoop. We sincerely doubt that scoop will make it to production, and when combined with the scalloped shapes on the car's flanks, we and the spy photographer feel they're probably there to dupe people into thinking it's a weird Dodge Charger. The disguise isn't working, but the scoop surprisingly looks pretty good. Maybe Cadillac should consider putting one on an inevitable V model. Moving past the fake bodywork, we can see that this CT5 takes inspiration from the Cadillac Escala concept. It has the long, almost fastback cabin and extra rear quarter window of that concept. The headlights are slim horizontal units, too, though they still sweep back a bit to bridge the gap between current models and the Escala. We also see that there's a decent amount of distance between the front axle and the base of the A-pillar, so we suspect that the sedan will retain rear-drive and optional all-wheel-drive drivetrains. We don't have any other cars in the image to compare it to, but considering the cars the Cadillac CT5 will replace, we expect it's roughly the size of a CTS, maybe even a touch smaller to satisfy those who want a 3 Series/A4/C-Class size luxury sedan. It will also probably use one or more of the existing powertrains in the Cadillac sedan fleet, which include a turbo 2.0-liter four-cylinder, naturally aspirated 3.6-liter V6, and a twin-turbocharged 3.0-liter V6. We'll also probably see the production model sometime in 2019 since that's when the CTS and ATS will go to the big garage in the sky. Related Video: Featured Gallery Cadillac CT5 spy shots Image Credit: Chris Doane Automotive Spy Photos Cadillac GM Luxury Sedan cadillac ct5