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Cadillac can't keep up with Escalade demand, can't move its sedans

No matter how much Cadillac revitalizes its lineup and its image, it seems that all consumers want is the Escalade. In fact, Automotive News reports that General Motors can't keep up with demand for the fullsize luxury SUV, despite sticker prices that start at over $70,000 and approach six figures at the top end of the spectrum. Contrast that with sedans like the ATS and CTS, which are far cheaper but which Cadillac hasn't been able to move fast enough to keep up with production, prompting both the manufacturer and dealers to offer substantial incentives to keep them from piling up. Cadillac had been resisting a price cut of the ATS or CTS, lest it hurt resale values – itself a factor that could explain consumers' reluctance to buy them in the first place – but been offering subsidized leases, discounted financing, rebates and cheaper options. Combined with incentives from individual dealers, according to AN, buyers can be looking at five-figure discounts on buying a new Cadillac sedan. And now, finally, it seems the CTS will indeed get a little bit off its bottom line. Yet GM has been producing the ATS and CTS at rates that their sales can't keep up with. The automaker was forced to idle the plant in Lansing, MI, where it assembles the ATS and CTS for six weeks starting this past December. And since it reopened late in January, it's been reduced to a single shift as dealers try to move the metal they've already got. Meanwhile the plant in Arlington, TX, that produces the Escalade and its Chevy and GMC siblings has been running on overtime, with three shifts throughout the week and even into the weekend to keep up with demand. Profitable as it's been for Cadillac and GM, though, the Escalade does not represent the future of where it wants to take the brand - separating the Escalade as almost a brand unto itself that's been left out of the company's new naming scheme. If only it could make its sedans as successful as its fullsize SUVs, it'll be all set.

Cadillac introducing V2V communications on 2017 CTS sedans

While Audi has introduced vehicle-to-infrastructure technology in select cars in select cities, Cadillac is focusing on vehicle-to-vehicle (V2V) communications, and it all starts with the CTS sedan. Starting this month, the company will be adding V2V equipment to 2017 models. The feature will be standard on cars in the US and Canada. These V2V devices will allow these new Cadillacs to communicate with each other up to 980 feet away. The cars will be able to transmit and receive information on speed, direction, and location. An example of how this data can be used is in detecting a car coming up a side street that could pose a possible collision risk. The cars will also be able to transmit data about brake use, hazard lights, and low traction situations for advance warning of hazards. The warnings can be displayed on the instrument panel and heads-up display. Currently, the system only communicates with other CTS sedans equipped with the technology. According to Chris Bonelli at Cadillac part of the reason is that the CTS will be the only car with the equipment on US roads at the moment, but it also isn't currently set to communicate with other cars if they were to be offered right away. However, he said that the company is absolutely willing to work with other companies to make the system compatible if or when other cars are offered with the technology. This V2V system also doesn't send data to any sort of network, instead only communicating with nearby cars. For the time being, this precludes the possibility of receiving road condition information from cars that are farther away. But as Cadillac points out, it should work under any conditions with no delay since it isn't dependent on information from a network. As far as security is concerned, Bonelli told us that the Cadillac system does have firewalls and other security measures to keep it protected from interference. He also said the cars don't store any data they receive. In addition, none of the data could be used to identify a particular person. The cars use a radio frequency set aside by the government for this use. The introduction of this technology also puts Cadillac well ahead of proposed legislation by the Department of Transportation. The organization wants this type of short-range V2V communications equipment to be a standard feature by 2023, believing the technology could prevent many injuries and deaths due to crashes. Related Video:

Cadillac ATS Crimson Sport Edition is here for a limited run

The Cadillac ATS has been a well-received entry into the small sport sedan segment for General Motors' premium brand, but keeping the model fresh is an understandably high priority. A two-door coupe variant is on the way and should help keep interest up, but the line's volume leader is still expected to be the sedan. In order to keep awareness high and sales going, GM will need to lavish a little attention on its four-door, as well. That's where the Crimson Sport Edition comes in.
Crimson Red Metallic paint is the exterior highlight for this special-edition Cadillac, while the interior is complemented with a number of microsuede touchpoints, including the heated steering wheel and shifter. To this point, the car's rich burgundy finish has only been offered on CTS-V Coupe and Sport Wagon models, and brand spokesperson Donny Nordlicht tells Autoblog that this is the first time that the company has offered a microsuede wheel with heat. Four interior trims are also available, although all have been seen previously.
The Crimson Sport will be limited to production this spring, and the trimmings can be added to either the 2.0T Performance or the V6 Premium specifications. Both rear- and all-wheel drive will be available, as well. Prices start at $46,010 for the turbocharged model and $51,010 for the V6 including destination fees, which represents a premium of $2,990 for the extra equipment.