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2021 Cadillac Escalade Review | What's new, features, photos, Super Cruise price

The 2021 Cadillac Escalade is a heavyweight mammoth that is unapologetically bold and quintessentially Escalade. Its general shape and design still plummets from the same tree as a Chevy Tahoe or Suburban, but there’s no mistaking this SUVÂ’s new look for anything but a bejeweled, bold and brash Cadillac. That said, it does take advantage of all the lovely new engineering enhancements made throughout the GM SUV lineup, including the latest-generation magnetic dampers and a new air suspension system. Combined with the long-awaited independent rear suspension design, these pieces bring the EscaladeÂ’s ride up to par with the most comfortable and luxurious SUVs on sale today.  In addition to the ride improvement, CadillacÂ’s new interior is a tech and luxury fortress befitting its price. The new triple OLED screens scream luxury, and the design makes it competitive with LincolnÂ’s gorgeous Navigator once more (a far more comfortable and usable third-row seat helps in that regard, too). Under the hood, there's an interesting new powertrain option with this generation of Escalade: a 3.0-liter turbo-diesel inline-six that brings decent fuel efficiency (23 mpg combined at its best) to a class of vehicle that typically achieves horrendously low figures. In total, with more space, more efficiency and vast improvements in every other category, the 2021 Escalade is poised to stand toe-to-toe with other luxury behemoths.  WhatÂ’s new for 2021? The Escalade is all-new for 2021. ItÂ’s the modelÂ’s first big redesign since the 2015 model year. 2021 Cadillac Escalade Sport Platinum View 60 Photos What are the Escalade interior and in-car technology like? The Escalade doesn't quite achieve the same elevated sense of fashion as Lincoln does with the Navigator, but it nevertheless makes a statement with its tech-forward take on luxury. The 38 inches of curved OLED screens we covered in our Escalade infotainment review dominate the dash in a brazen display of opulence. Large swaths of wood trim stretch across the dash horizontally and also adorn a substantial part of the center console. Your color and design options are plentiful, but it all depends on trim. The purple Dark Auburn is fantastic, and the light-and-airy Whisper Beige is another great option (pictured below). Real wood trim in various colors and patterns can be had, and varying levels of leather and suede coverage are available.

The 2021 Cadillac Escalade's triple curved OLED screens are gorgeous

The centerpiece and crown jewel of the 2021 Cadillac Escalade is the triple OLED screen setup facing the passengers. It’s an imposing cowl with 38 inches of screen real estate in total, and itÂ’s a Cadillac Escalade-exclusive piece of technology. An interesting and unique feature like this has the potential to set Cadillac apart from the stiff competition in the luxury space.  Its appearance is just like that of the Cadillac Escala concept. We donÂ’t often get to see interior concepts carried into production, so thatÂ’s exciting on its own. The layout consists of a 16.9-inch touchscreen infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All of the screens are curved and use OLED technology, which is commonly used on the screen of your Android phone, iPhone or TV. It allows for the deepest blacks, best contrast ratios and extremely vivid colors. In short, an OLED screen is going to look better than an LCD screen, and thatÂ’s why Cadillac is using it. We sat down with a few folks who could tell us more about it. Phil Kucera, Cadillac interior design manager, gave us some background on the decision to implement this tri-screen layout. “To be honest with you, it was a high-end leadership decision,” Kucera says. “There was a lot of, 'Hey maybe we donÂ’t put that on the base level. And why do you have to use OLED?' Because OLED is not the cheap way to go. So the fact that it stayed that size and remained OLED Â… I would bet that youÂ’re going to see other people doing something like this. There was a real push to try and get here first.” Sounds like the screen could have ultimately been a victim of cost-cutting measures. WeÂ’re glad it made it into production, because it looks promising. Sameer Gupta, GM's engineer manager responsible for infotainment, walked us through the new digital landscape. If you didnÂ’t like the old Cadillac software from before, youÂ’ll be happy to learn that this system is a completely new user interface, sharing nothing with any software before. Gupta told us that this is “a complete first-of use of this interface.” “When we started doing the system, we envisioned a system that had rich graphics, but was also simple and adaptive,” Gupta told us. After spending some time poking around in an Escalade, we can report that the new menus are full of rich graphics, pleasing animations and snappy transitions.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits