2010 Cadillac Srx Lux Pano Sunroof Nav Rear Cam 59k Mi Texas Direct Auto on 2040-cars

Auto blog

Book by Cadillac is like a streaming service for cars

Cadillac is launching a subscription-based service that gives users access to most of its models for a flat fee of $1,500 a month. Called Book by Cadillac, the program starts in February in New York City and its surrounding areas. Cadillac's goal: attract users who want flexibility without the costs and commitment of ownership. The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account. Cadillac will deliver and pick up the vehicles from the user's choice of location via a white-gloved driver. Users can change vehicles up to 18 times per year, and they can be reserved with a mobile app. The theoretical goal is a Book user could head to the airport in New York in a Cadillac and reserve another one for their use in Los Angeles. Cadillac ran a test program last year and decided to move forward with Book after receiving a positive response on the price and features. "The overwhelming result is this is something competitive," spokesman Eneuri Acosta said. The program features the Escalade, Escalade ESV, CT6, CTS-V, ATS-V, and XT5 decked-out in Platinum trim. Other vehicles, like the non-V-series ATS or CTS could be added if there's demand. Book by Cadillac starts in New York, but will expand to other unspecified markets. Related Video:

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

A pair of different but awesome Hondas star in the latest Forza Horizon 3 car pack

Forza Horizon 3's ever-expanding car list grows again with its latest downloadable car pack. This time it packs a pair of Hondas from opposite ends of history. In fact they use opposite drive wheels, too. The first, representing the modern day and front-wheel drive, is the previous generation, 300-horsepower, 2016 Honda Civic Type R. From the early days of Honda automobiles, and with rear-wheel-drive, is the 1970 Honda S800. It has substantially less than 300 horsepower. The Civic Type R isn't the only hot hatch in the pack either. The Vauxhall Corsa VXR provides a European counterpoint to the Honda, albeit a bit smaller. It features less power – about 200 hp in all – but should be an excellent match to the Fiesta ST. The pack also features a couple of high-dollar, high-horsepower machines in the form of the 2017 Aston Marin DB11 and the 2016 Cadillac ATS-V. Plus, for fans of older cars, there's the rear-engined Renault Alpine GTA Le Mans, and a Holden with a really long name: the 1985 HDT VK Commodore Group A. View 7 Photos As usual, the pack is included with the Forza Horizon 3 Car Pass. Or, if you don't have the pass, the pack can be purchased on its own. Related Video: Image Credit: Turn10 Studios / Playground Games Toys/Games Aston Martin Cadillac Honda Videos aston martin db11 cadillac ats-v forza horizon 3 vauxhall corsa