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Junkyard Gem: 1967 Cadillac Fleetwood Sixty Special Sedan

If you lived in North America in 1967 and you wanted to show the neighbors you'd clawed your way to the peak of the success pyramid, only one car would do: Cadillac Fleetwood. Today's Junkyard Gem is 4,685 pounds of General Motors luxury hardware, finally knocked off the road at age 53 by an unfortunate wreck and now residing in a Denver self-service wrecking yard. The Cadillac brand endured some rough years during the 1970s and 1980s, but rode high during the 1960s. The Fleetwood Sixty Special Sedan started at $6,423 in 1967, or just over $50,000 when figured using inflation-adjusted 2020 dollars. A Mercedes-Benz 250SE sedan set you back $6,385 that year, but it weighed barely half as much and packed just 148 horses against the Cad's 340. Really, you had to get a genuine Rolls-Royce to out-swank the Fleetwood-driving Joneses back then (the Lincoln Continental and Imperial didn't have quite the snob appeal at that time), and the Roller cost more than several Fleetwoods combined. This car has been around during its long life. On the windshield, we see 1980 and 1981 parking stickers from the Keeneland Club in Kentucky. This car was already 13 years old by that time, but still very classy. At some point, the car must have migrated to California. Here's a U.C. Berkeley sticker. This ancient In-N-Out sticker comes from the Southern California-only era of the famous hamburger chain. Sometimes it's tough to determine the reasons that an old car ended up in a place like this, but that's not a problem here. Let's hope the car's occupants had their belts on (lap belts only in 1967, but still better than nothing), because these old Detroit land yachts didn't have much in the way of energy-absorbing crumple zones. The paint and interior are quite rough, so this car depreciated from being worth perhaps a couple of grand to scrap value in an instant.  Cruise control was a very rare option in 1967, and this car has it. The famous Fleetwood triple-tone horns were still there when I got to this car. Under the hood, 429 cubic inches (7.0 liters) of super-smooth Cadillac pushrod V8. This engine grew to 472 and then 500 cubic inches during the following few years. The paint shows some great patina. Did I buy the horns? Of course I bought the horns — I always bring my trusty lightweight junkyard toolbox when I head out to shoot some Junkyard Gems. Related Video:

Cadillac CT6 loses the entry-level 2.0-liter turbo four-cylinder

General Motors continues its engine rationalization among product lines. A few days after Chevrolet dropped the old-generation LTG 2.0-liter turbocharged four-cylinder from the Traverse, Cadillac has jettisoned the new-gen LSY 2.0-liter turbo four from the CT6 range. Given a look at the dealer ordering system, Cadillac Society said the 2.0-liter option shows "built out" or "no longer available," and the online configurator at the Cadillac site confirms the omission. The retired engine can be had in the XT4 crossover, rated at the same 237 horsepower and 258 pound-feet of torque. This means a couple of things for the big sedan. The CT6 entry price was $50,495 before destination, but fitted with the now-base 3.6-liter six-cylinder, the entry price has gone up to $55,495. The other change is that rear-wheel drive is no longer available; the three remaining engine choices come with all-wheel drive. Those engines are the NA 3.6-liter V6 with 335 hp and 284 lb-ft of torque, a 3.0-liter twin-turbo V6 with 404 hp and 400 lb-ft, and coming in a few months, the detuned 4.2-liter Blackwing twin-turbo V8 with 500 hp and 574 lb-ft, down from 550 hp and 627 lb-ft. Cadillac Society thinks one of the possibilities for making the move could be that GM is having a hard time meeting demand for the 2.0-liter. That might be, but we think no matter the reason, the result puts more logical pricing between the midsize CTS/CT5 and the full-size luxury flagship. We don't know how Cadillac will price the coming CT5, but there's now an $8,005 difference between the CTS and the CT6, instead of the $4,000 gap when the 2.0-liter was a CT6 option. Mercedes-Benz, for instance, puts a $12,000 gap between the C-Class and the E-Class, a $38,000 gulf between the E-Class and the S-Class. There's a $19,000 difference between an Audi A4 and A6, a $25,000 difference between an A6 and an A8. It isn't clear if this will affect every other market where the CT6 is sold. The Canadian, Mexican, and French Cadillac site configurators don't list the 2.0-liter turbo, but the Chinese Cadillac site does.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.