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GM recalling 117,000 sedans, crossovers, SUVs, pickups and vans

General Motors has issued a stop-sale to dealers and has notified the National Highway Transportation Safety Administration of its intention to recall 117,000 vehicles in the United States, Canada and Mexico. Of those vehicles, only 4,500 are at dealerships.
The affected vehicles include the Cadillac CTS and Chevrolet Impala sedans, fullsize SUVs (Cadillac Escalade, Chevy Tahoe and Suburban and GMC Yukon and Yukon XL), Lambda-platform crossovers (Chevy Traverse, Buick Enclave and GMC Acadia), heavy-duty pickups (Chevy Silverado HD and GMC Sierra HD) and fullsize vans (Chevy Express and GMC Savana). The sedans and body-on-frame SUVs include model years 2013 and 2014, while the CUVs, heavy-duty pickups and vans are limited to MY2014.
GM confirmed the recall to Autoblog via an emailed statement (which we've included below). According to the statement, the issue at hand in what is the company's 69th recall of 2014 covers the chassis-control module. Automotive News is reporting that a problem in the chassis-control system could cause a short in the module, which could cause the engine to stall or fail to start. The fault could also affect the trailer-brake control, provided it's equipped.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.