2000 Cadillac Sls on 2040-cars

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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

This '59 Cadillac is now on display at Toyota's museum in Japan

The Toyota Automobile Museum is different from a lot of other automaker collections in one very interesting way: It doesn't focus solely on Toyota's own automobiles. While the home team is certainly well represented, the love is spread to plenty of non-Toyota brands and vehicles that are significant to automotive history. And that permanent collection now includes the 1959 Cadillac Eldorado Biarritz convertible you see here. Yes, the '59 Caddy has the biggest tail fins ever, which makes it measurably significant. You still wouldn't expect to see it in a museum in Japan, though. After updates to the facility and its exhibits finish early next year, the 67-vehicle collection will also include such greats as a Renault 5 (known here as the Le Car), a '64 Ford Mustang, an Audi Quattro, a first-gen Honda Insight, and a Lotus Elite. Someone over there has good taste. You can visit the Toyota Automobile Museum the next time you're in Nagakute City, which is right outside Nagoya. We're booking our tickets now. Related Video: Cadillac Toyota Automotive History cadillac eldorado

Crossovers versus Cars | Autoblog Podcast #479

Episode #479 of the Autoblog Podcast is here. This week Dan Roth, David Gluckman, and Greg Migliore compare and contrast the strengths of cars and crossovers, and if we'll soon see the long dominance of the midsize sedan ceded to this relative newcomer. It all starts with the Autoblog Garage - check it out! Check out the rundown with times for topics, and thanks for listening! Autoblog Podcast #479 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics Cars vs. Crossovers In The Autoblog Garage 2016 BMW X5 xDrive40e 2016 Honda Civic 2017 Cadillac CT6 Hosts: Dan Roth, David Gluckman, Greg Migliore Rundown Intro & Garage - 00:00 Cars vs Crossovers - 24:28 Total Duration: 54:55 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts BMW Cadillac Honda SUV crossovers