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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2020 Cadillac XT5 leaks onto web, adopts elements from smaller XT4

Cadillac just showed the new XT6 at the 2019 Detroit Auto Show, but today's news covers its smaller brother the XT5. A couple of leaked images on GM Authority along with information about the cars squirmed its way onto the web for the 2020 mid-cycle refresh, and we have the details for you. In looking at the shots here, not much has changed. The mesh grille is the most obvious update, adopting the same look as the compact XT4 crossover. Its lower grille has ever-so-slightly grown in size, and the headlights and taillights get new internal LED designs. Yawn. Better news comes out of the powertrain side. Information from the leak suggests GM's updated 2.0-liter turbo four-cylinder will be tapped for duty. As of now, the 2.0-liter offered in international markets has not been an option in the U.S. That could very well change this time around, since it's already being used in one Cadillac — see our first drive of the XT4 with this engine for the full breakdown on its improved refinement and efficiency. The 3.6-liter V6 will undoubtedly carry over, but it'll be getting the GM nine-speed automatic also paired to the new four-cylinder. This should be a marked improvement over the Aisin-based eight-speed torque converter it makes do with now. We weren't exactly blown away by the Cadillac XT6's interior, but expect styling elements from the slightly newer Caddy SUV to make its way to the XT5, too. A reveal for this updated crossover should be on its way soon, as GM will most likely be selling the updated 2020 XT5 before the year is done. We asked GM if it could confirm or deny any of the information in this report, and will update when we hear back. Related video:

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.