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Cadillac's de Nysschen takes aim at Porsche 911, Cayenne

Johan de Nysschen has big plans for Cadillac. He's moved the brand from Detroit to New York, revamped its model nomenclature, and planning a raft of new models for the near future – including a $250,000 luxury sedan to take on the likes of Rolls-Royce and Bentley. But the veteran executive of luxury automakers has some more performance-oriented machinery in mind, too. Speaking with Car and Driver at the Los Angeles Auto Show last week, de Nysschen suggested Cadillac could be ready to launch a flagship sports car sometime in the next decade. The halo model would take aim at the Porsche 911 and do for Cadillac what Audi did with the R8, Mercedes is doing with the AMG GT and Acura once did (and is aiming to do again) with the NSX. Just what form it would take remains a big unknown, but de Nysschen indicated that the brand would need to be built up further before the sports car would be launched, lest it emerge too detached from Cadillac's image. The last time Cadillac delved into that territory was with the Corvette-based XLR, of which it sold only 15,000 or so examples – far below initial targets. The 911 rival isn't the only performance model de Nysschen has in mind, however. He plans to further expand the V series into a more substantial sub-brand to include a crossover to take on the likes of the Porsche Cayenne Turbo, BMW X5 M and all those many AMG-tuned Mercedes utilities. The idea of an entry-level model to slot in below the ATS was mooted as well. A range of diesel engines are slated to help Cadillac break into overseas markets in similar fashion to how Maserati has expanded its market reach with oil-burning versions of the Ghibli and Quattroporte. And we wouldn't be surprised to see Cadillac get in on a new flagship SUV being launched by Opel in Europe, either.

Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.

Cadillac CT6 to get twin-turbo V8

Say what you will about his decisions at Infiniti and now Cadillac, but Cadillac CEO Johan de Nysschen knows how to deliver a compelling interview. During an online Q&A session with Jalopnik readers, de Nysschen offered substantial hints at what's coming for the brand. By dropping coordinates on the brand's star chart, in reading the entire thing and connecting the dots you can see a Cadillac that is much grander than the one we know now. The CT6 that got revealed during the Oscars telecast? Answering the question of whether it would have the performance to compete with a Mercedes S550 or BMW 750, de Nysschen said the big sedan's "lightweight body structure allows us to achieve formidable performance even with a twin-turbo V6. Imagine how this car would perform with a twin-turbo V8." In clarifying a subsequent question that also dealt with how the CT6 would compare to German rivals, he wrote that the CT6 would have "a very wide mix of engines, starting with a two-liter turbo, up to, eventually, a high-performance advanced V8 turbo." Patience and the future and the word "eventually" were heavy themes. The brand will embrace diesel engines as well, de Nysschen writing, "We will have four-cylinder and six-cylinder diesel engines, but not before 2019." As to the return of something like the XLR, which was Corvette muscle underneath a Cadillac body, he wrote, "I think in the fullness of time, we will get around to developing a high-performance, very-emotive sports car as a halo for the Cadillac brand. But we have so many projects to occupy us through 2020 that this will have to wait a little while." And on the design language across model lines, which enthusiast Cassandras have warned is too similar (as if that hasn't worked out for the Germans), he wrote that it is "undergoing gradual evolution and you will notice stunning new designs in future models, which remain unmistakably Cadillac and reflect our DNA but which take our sophisticated Art and Science design to a new level." But of course he would say that, which is what brings us back to patience and the future and eventually, when we'll see what this all really means. It all reads well enough, and we'd love to see it happen. One thing we won't see are the ducks that once adorned the Cadillac crest; when a reader asked if he could have them back, de Nysschen said, "No, you can't have them back. I play with them each night in my bath." Head over to Jalopnik for the full read. It's worth it.