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Cadillac won't replace XTS after 2019

Cadillac wouldn't be Cadillac without a large sedan, but the definition of just which model fits that bill changed last week. Before the New York Auto Show, that role fell to the XTS. After the New York Auto Show, though, the focus shifted to the CT6. So what's to become of the XTS now that the CT6 has emerged? According to the latest intel, it'll live out the rest of its lifecycle until around 2019, but then drive off to its own funeral like so many limousines and hearses that were built off its platform. This was learned based on comments made by Cadillac chief Johan de Nysschen at the closed-door unveiling of the CT6 in Manhattan: "Ultimately, a car like XTS when it reaches the end of its lifecycle, will not be replaced." That'll be bad news for the livery business that – in the post-Town Car era – has come to rely on the XTS as the basis for its stretch jobs. "We will not have a car that will lend itself to these kind of modifications and we will probably withdraw from those markets," de Nysschen told GM Inside News. That's not all the new Cadillac boss had to say, though: he also indicated that the replacements for the ATS and CTS will be positioned differently from the current models: "As we move into the future refining our sedan portfolio, there will be no direct successor to the CTS. There will be no direct successor to the ATS. There is no point to renaming those cars because in the future those cars will disappear." Based on Johan's comments and those we've heard until now, we'd expect the replacement for the ATS to move down a size to take on the likes of the Audi A3 and Mercedes CLA, and the CTS' successor to move down half a size class as well to give the new CT6 a bit more breathing room, and possibly an even larger flagship sedan to be positioned above them all. Related Video:

Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.