1995 Cadillac Fleetwood Superior Limousine Sedan 6-door 5.7l on 2040-cars

Auto blog

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

Cadillac CT6 PHEV battery shape a big departure for GM's plug-in hybrid tech

Anyone with any familiarity with the electric powertrain details for the two General Motors plug-in hybrids will have noticed that the information we have about the newly announced Cadillac CT6 plug-in hybrid has a lot of numbers in common with the Chevy Volt and the Cadillac ELR, like the 18.4-kWh lithium-ion battery pack and an expected all-electric range of 37 miles. We also noticed that the announcement calls the plug-in CT6 hybrid an actual plug-in hybrid and not an "extended range electric vehicle (EREV)," which is what GM calls the Volt and the ELR. This, of course, means we needed to ask GM some questions. Donny Nordlicht from Cadillac communications told AutoblogGreen that while the Volt and CT6 batteries are both 18.4-kWh, the shape is completely different. In the Volt/ELR, the battery is T-shaped (see it here). The CT6 has four seats, with a tunnel running between the two in the rear, as you can see here, but the battery in the CT6 PHEV is "a cube-shaped pack, which is between rear seats and the trunk," Nordlicht said. "There is no pass through." GM has not yet released any technical schematics about this pack, but Nordlicht said that, "The CT6's advanced mixed-material platform was designed to accommodate the PHEV system by design so that it minimally intrudes on the cabin space." It also means that the CT6 can be ordered as an optional PHEV, while the Volt and ELR were purpose-built plug-ins. GM is also distinguishing between the EREV and PHEV powertrains in its vehicles from this point forward. "We are not discarding the EREV language," Nordlicht said. "The CT6 utilizes a two-motor system mated to a 2.0T 4-cylinder engine, which is an all-new system to Cadillac." We assume that the PHEV packs will use li-ion cells from LG Chem, just like the EREVs do, but Nordlicht did not answer our question on that point. As for other details about the CT6 PHEV – like production, full dimension, and pricing – we will just have to wait until closer to when the vehicle launches for those. Related Video:

Cadillac previews upcoming new XT5 crossover [UPDATE]

UPDATE: Cadillac has released another three images, which we've added to the gallery above. Cadillac is gearing up to unveil its new XT5 crossover at the Dubai Motor Show in November. We've already seen what it'll look like - from a couple of angles, anyway - but the all-American luxury automaker has given us another taste of what's to come with a quartet of images released on its official Facebook page. Set to replace the SRX that's now six years old, the all-new XT5 adopts the new design language we've seen on newer Cadillacs of late. That's most particularly emphasized with those vertically integrated LED headlights. The sharply creased styling is also signature Cadillac, as is the egg-crate grille capped by the brand's wreath-less new emblem. The dark brown paint job also looks like it has a deep metallic flake to it, offset by satin brightwork where you might have once expected to see glinting chrome. (Then again, it could just be reflecting a uniform backdrop.) The XT5 is expected to be the first of several new Caddy crossovers to wear the letters XT. A smaller model (likely to be dubbed XT3) is tipped to slot in below, with a larger XT7 to slot in above – but still below the defiantly truck-based Escalade that's not about to go anywhere anytime soon. Sedans will continue to start their nameplates with the letters CT. But after a dozen years, the letters SRX will be retired from the Cadillac lexicon. Related Video: