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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

GM's Reuss explains why Cadillac is heading to New York

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss
General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.

More than 100 pink Cadillacs assemble for Aretha Franklin’s funeral today

Aretha Franklin's funeral service is under way today in Detroit, and plans call for a service of at least five hours featuring performances by stars including Stevie Wonder, Ariana Grande and Chaka Khan, speakers including former President Bill Clinton and the Rev. Al Sharpton, and at least 130 pink Cadillacs lining the road in front of the church. The gesture is a nod to Franklin's Grammy award-winning 1985 hit "Freeway of Love" and its lyrics about driving in a pink Cadillac. Crisette Ellis, the wife of Bishop Charles Ellis III of Detroit's Greater Grace Temple, said they were inspired by how police line up their cars during funerals for fallen officers. "My husband said, 'Wouldn't it be awesome if we could have a sea of pink Cadillacs parked on Seven Mile Road to greet Ms. Aretha Franklin as she arrives?'" she told NPR. Only in #Detroit. 130 pink Cadillacs drive in front of Greater Grace Temple ahead of #ArethaFranklin funeral. pic.twitter.com/qTTJtDXNvS— ROOP RAJ (@rooprajfox2) August 31, 2018 Ellis is an independent national sales director for Mary Kay Cosmetics, which famously rewards top sellers with pink Cadillacs, so she had a built-in base of people to call on for the favor. "They're coming from everywhere," she said. "They are coming from as far as Texas; Omaha, Nebraska; Florida; North Carolina; Maryland." The funeral, which officially kicked off at 10 a.m. EST at Greater Grace, caps a weeklong celebration of Franklin's life and songs, including a two-day visitation at the Charles H. Wright Museum of African American History and concerts. Performers also include Faith Hill, Jennifer Hudson and the Clark Sisters, while Tyler Perry and the Rev. Jesse Jackson are also scheduled to speak. HLN and the Word Network, plus several local Detroit television affiliates, plan to broadcast the funeral, and outlets including The Associated Press and USA Today plan to livestream it. Having sung at the inaugurations of three presidents — Jimmy Carter, Bill Clinton and Barack Obama — Franklin was an American institution. She was awarded the Presidential Medal of Freedom by then President George W. Bush in 2005. Clinton entered the church with his wife, Hillary, to loud applause and stood quietly by Franklin's open casket before the service started. Franklin's body was dressed in a golden sequined outfit. The funeral was closed to the public, but crowds of fans gathered outside, many dressed in their church best.