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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Next Cadillac CTS-V confirmed for Detroit

As a car enthusiast, you should be excited for the 2015 Detroit Auto Show. Hell, we can barely contain ourselves – it's shaping up to be a great show. And this bit of news only heightens our expectations – Cadillac will be bringing its third-generation CTS-V to January's North American International Auto Show. That bit of high-performance news has been confirmed to Autoblog by Cadillac officials. In fact, we've received an official invitation to the brand's press conference, and while the latter is light on information, it does say, "it's time for the V-Series to elevate to the next level." Considering our last experience with the CTS-V, we're not sure what there is left to elevate, although we're hopeful that Caddy will come up with something. What that could be, of course, is very open to speculation. When the last CTS-V debuted in 2009, it arguably outgunned Germanic challengers like the 500-hp BMW M5 and 518-hp Mercedes-Benz E63 AMG for a lot less money, boasting a detuned version of the Chevrolet Corvette ZR1's 6.2-liter supercharged V8. Could that trend carry on, with the next CTS-V borrowing the supercharged, 650-hp mill from the new Corvette Z06? If escalation is the name of the game, the Z06 engine would seem to once again allow Caddy battle it out on firm, big-booted footing with BMW and Mercedes-Benz. Of course, all will become clear on the morning of Tuesday, January 13. Like we said, we can hardly wait. Related Video:

Next-gen Cadillac Escalade debuting October 7 in NYC

Cadillac will unveil the next Escalade in October, at an event in New York City. It will be the sole member of GM's large SUV family to not get a debut at the Texas State Fair, which we don't think is all that surprising, considering the kind of clientele attracted by the big Caddy.
The new truck, from the few teaser images and spy shots we've seen, has evolved with the rest of the Cadillac range. We've got a glimpse of its tall, thin headlights, which look like an evolution of what's on the current truck. Expect some kind of egg-crate grille, reminiscent of the new CTS and ATS, while Cadillac's CUE system should feature heavily in what we hope is a thoroughly revised cabin.
The event takes place on October 7, so check back then for more info on the all-new Escalade.