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Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Cadillac releases updated 2015 CTS

Cadillac is in the process of applying the new wreathless emblem across its range one model at a time, but rather than simply slap the new logo on the existing models, it's taking the opportunity to roll out some revisions as well. First came the ATS coupe, followed by the updated ATS sedan, and now the flagship brand in the General Motors portfolio has quietly announced some revisions for the CTS sedan as well.
For the 2015 model year, the CTS - which was just introduced last year - gets a revised front end with that wreathless crest but also a new chrome grille with active aero elements on standard models and a black-chrome grille on the Vsport. The revised grille is flanked by new headlights, but behind them the engine lineup carries over: a 2.0-liter turbo four with 272 horsepower, a 3.6-liter V6 with 321 hp or - in the Vsport performance model - a 3.6-liter twin-turbo V6 with 420 hp that's still the most powerful V6 GM has ever made. All engines are mated to an eight-speed automatic transmission (ditching the six-speed auto on previous versions) and (apart from the RWD Vsport) can be had in rear- or all-wheel-drive flavors.
Cadillac has also given the updated CTS some new electronics (including inductive smartphone charging, onboard wifi, and more advanced parking and lane assist systems) as well as new wheels, trims and color options, details on which you can read in the press release below.

Cadillac's Euro reboot may have implications for US models, sales

Firmly on the comeback trail in the US, Cadillac is still trying to get out of the starting blocks in Europe. At the Geneva Motor Show in March, Cadillac' senior execs revealed plans to grow the brand's presence in a luxury market dominated by the big three German marques, Audi, BMW and Mercedes-Benz.
GM President Dan Ammann says he sees "enormous" potential for Cadillac globally.
Over the past 20 years, the General Motors premium nameplate has tried and failed multiple times to break into the European market. This time around, Cadillac recognizes that progress will be modest at best, and depends on specific changes to models, some of which may impact the brand's US lineup. Planned new sales tactics in Europe may also impact the way Cadillac does business on this side of the pond.