1987 Cadillac: Fleetwood Brougham on 2040-cars

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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

40+ cars that barely avoid the gas guzzler tax

The Gas Guzzler schedule, with mpg ratings and charges that haven't changed since 1991, lays out which fuel-swillers owe what to Uncle Sam.
I started thinking about the "Gas Guzzler Tax" - considerably less well known as The Energy Tax Act of 1978 - when I was driving Dodge's new Challenger SRT Hellcat last week. Unsurprisingly for a car that can burn 1.5 gallons of gas per minute at max tilt, theoretically able to empty a full tank of premium in about 13 minutes, the Hellcat will be subject to the Gas Guzzler Tax schedule when it goes on sale.

South Dakota dealer filled to brim with classic cars

Other than the Sturgis Motorcycle Rally and Mount Rushmore, South Dakota isn't generally a hot topic, but that just means that cool stuff can hide in the open waiting to be discovered. Case in point: the classic car dealer Frankman Motor Company that operates three locations in Sioux Falls, SD.
Unearthed by the folks at Bring a Trailer, Frankman is a treasure trove of vintage, American iron. Their collection is full of the type of vehicles your irresponsible but cool uncle would show up with when you were a kid. Even better, these cars are priced at a level a working man can afford.
If you are lusting about a cruiser then Frankman has a 1956 Cadillac Deville Hard Top Sedan (pictured right) with 82,896 miles for $12,975. It's painted a color called Cascade Grey, but looks more like a pastel purple in pictures. While it needs some repairs to the accessories, the Caddy runs and drives, which is all you really need.