1962 Cadillac Fleetwood on 2040-cars

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The 2016 Pebble Beach Concept Lawn was nuts as always

The Concept Lawn at the Pebble Beach Concours d'Elegance is like the smallest, most expensive car show you can imagine. A bunch of unobtanium concepts and almost-production models line an irregularly shaped putting green for people to stare at while on their way to see other, older insane cars. This year's crop was a particularly good one. We'll walk through the gallery above in order: That's a new Ford GT. Not quite a concept, but it's not in production yet, so we'll let it slide. Then there's the one-of-a-kind Bugatti Vision Gran Turismo that was recently bought by a Saudi Prince along with a matching Chiron. Next up is the Lamborghini Centenario Roadster, which was unveiled last week and is already sold out. This orange automobile is BMW's 2002 Hommage with its latest livery, a Jagermeister-themed affair called Turbomeister. This silver Infiniti, the Q80 Inspiration Concept, is an oldie but a goodie. It first appeared in Paris in 2014. The extremely long automobile after that is the Vision Mercedes-Maybach 6, which was unveiled in Monterey this year. The 6 in the name is because it's 6 meters, or about 18 feet, long. Most of that's the hood. Next we have the one-of-99 Aston Martin Vanquish Zagato coupe, which continues to be beautiful. After that is a Fisker Karma with a V8, the VLF Destino. Thank you, Bob Lutz. The black sedan you see after that is the Cadillac Escala Concept, which also made its debut in Monterey this year. Then we have a Rolls-Royce Wraith Black Badge. Not a concept, but exclusive enough to join the others. Next is the McLaren 570GT customized by MSO that arrived for Pebble 2016. It has special design touches plus an electrochromic panel to replace the normal glass roof. The light blue car is the Genesis New York concept. The name didn't change even though it was in Monterey. Then we have the large and in charge Lincoln Navigator concept, taking up two regulation concept spots. The red car with suicide doors is Acura's Precision Concept, which we first saw at the Detroit show this year. Another non-concept, the Lexus LC 500h at least looks futuristic enough to be a show-specific car. And here's a 2017 Maserati Quattroporte, which is definitely not a concept. A Bentley Mulsanne EWB, because why not? It's not available in the US, so that almost qualifies for concept status. Then there's a reproduction Lister Knobbly, which we could stare at all day.

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.