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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Such Sweet Sorrow: Cadillac's CTS-V gets an Irish wake

As the saying goes, all good things must come to an end. The honkin', stonkin' second-generation CTS-V, powered by Cadillac's brawny supercharged 6.2-liter V8 has been a very good thing. And now that the 500 final coupes – the only CTS-Vs designated 2015 models – have been built (just five remain unsold as of this writing), it is indeed a good thing that's come to an end. But Cadillac is not letting 2009–2015 CTS-V go gently into that good night, even as its replacement is poised to debut in just in just two months at the 2015 Detroit Auto Show. Instead, Cadillac invited us to Austin's Circuit of the Americas racetrack for what it called an "Irish wake" for the model that has proven to be one of the quickest and most charismatic models in General Motors' history. If you don't know what an Irish wake is, if you envision storytelling, songs, debauchery and more than a little liquor, you'll be in the ballpark. In this case, though, adrenaline substituted in for the booze, with squealing tires and shrieking V8s providing the singing. The debauchery took the form of an all-you-can-drive lapping of COTA in all three bodystyles – coupe, sedan and wagon – and the stories were told by the grins plastered on our faces all day. First and foremost, we'll miss the CTS-V's perfect balance of luxury and sportiness. Even after six years with no major changes, the CTS-V is surprisingly spry. Certainly, you never forget that it's a heavy thing, weighing in anywhere between 4217 pounds for the manual-equipped coupe to 4424 for an automatic wagon, but with 0-60 times of about four seconds and the ability to hit about 150 mph on COTA's back straight, the Vs remain an absolute hoot on the track. Sure, some of its details – the blocky front fascia shapes and the spoiler on the sedan and coupe models, for example – look a bit dated, but the overall design still looks sufficiently badass. The interior design has worn pretty well, too, and however Cadillac may feel about center stack buttons being so last decade, we favor them over the capacitive-touch madness of today's CUE system. We're not going to bother doing another full review of the car here, but suffice it to say, there is plenty we will miss. First and foremost, will be the CTS-V's perfect balance of luxury and sportiness. Rumor has it that Cadillac will offer the 6.2-liter LT4 V8 in the next generation (we predict about 600 hp), but we hear that the new car will skew more toward luxury than balls-out performance.

How the demise of Lincoln's Town Car has kick-started a limo revolution

The deaths of the Ford Crown Victoria and the Lincoln Town Car have meant overhauls of three high-profile American fleets: police, taxi and livery car. Just as police fleets are more open to considering other options and a Nissan van is the new face of the NYC taxi, livery car companies are looking at replacements for the Town Car beyond The Blue Oval. Ford, via Lincoln, has made an MKT Town Car (pictured), but an article in the Detroit News claims "it has failed to win over most of the big limousine companies." The upstarts trying to move in include livery and limo editions of the Cadillac XTS, and livery specifications of the Toyota Avalon and Chrysler 300.
Each of those challengers, however, faces challenges. The Town Car was a workhorse, American, rear-wheel-drive sedan with plenty of rear legroom. Cadillac has been in the livery space before but with decontented models that were about selling the brand, not its luxury. It is taking the opposite approach with the XTS, pointing out that its livery edition is "contented in the upper half of the XTS range." Still, the CEO of Michigan's largest livery company says "it's quite a bit smaller than what we're used to," and he also prefers rear-wheel drive.
The Chrysler 300 is rear-wheel drive, and American, which matters to some companies, but Chrysler hasn't yet revealed the livery package for it. The livery Avalon marks Toyota's first time getting into that business in the US, a natural step after having done so well with taxi clients and with the Town Car out of the way. Still, the livery client is a different to taxi buyers, so the Avalon could face other soft-touch hurdles.