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2015 Cadillac ATS, CTS recalled over brake issue

A problem with the brakes on the 2015 ATS and CTS has prompted Cadillac to issue a recall. According to the notice below from the National Highway Traffic Safety Administration, the issue revolves around the bracket that connects the brake pedal assembly and the rod that actuates the brakes. Even under normal operation, that bracket could fracture, impeding the ability to slow or stop the vehicle. That, as you're surely aware, could increase the risk of a crash. The issue affects a reported 2,163 vehicles in the United States. Owners will need to be bring their vehicles in to their local dealership to have those brackets replaced starting on August 1. See the complete recall notice below. RECALL Subject : Brake Pedal Bracket may Fracture Report Receipt Date: JUN 09, 2015 NHTSA Campaign Number: 15V358000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 2,163 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Cadillac ATS and CTS vehicles. The affected vehicles have a bracket between the brake pedal assembly and the rod that actuates the brakes that may fracture during normal brake pedal operation. CONSEQUENCE: If the bracket fractures, the driver would not be able to apply the brakes, increasing the risk of a crash. REMEDY: GM will notify owners, and dealers will inspect the vehicle and replace any affected bracket, free of charge. The recall is expected to begin August 1, 2015. Owners may contact Cadillac customer service at 1-800-458-8006. GM's number for this recall is 15352. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Cadillac considering more radical ATS-V

Cadillac is stepping up its performance game with the launch of the new ATS-V and CTS-V, but it's not about to rest on the laurels it removed from its own badge. While it's tipped to launch additional V models in the future, the latest word is Caddy could also come out with an even more extreme version of the ATS-V in the near future. According to Car and Driver, the prospect is on the table: "We might have something down the road that is a little bit more aggressive," chief engineer Dave Leone said, while another source pegged its potential arrival for 2017. It's too early to say what would constitute the more extreme model. The magazine points toward the Mercedes-AMG Black Series as an example. Jaguar took a similarly extreme approach with the XKR-S GT, as BMW has with the M3 GTS. As it is, the ATS-V is offered in both coupe and sedan variants with a 3.6-liter twin-turbo V6 producing 464 horsepower channeled to the rear wheels through a six-speed manual. Cadillac reportedly considered employing a dual-clutch transmission and all-wheel drive, but went the old-school route to avoid excess weight and (no doubt) cost.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."